UI/UX design company

5 Golden Rules of UI/UX Design that can help you win your customers

UI/UX Design

Do you own a business? Great! Do you have a business website and mobile app? That’s superb! Is it designed to make your users happy?

Most of the times, we fall for things those look all glittery to us without checking how they will be useful to us.

Similar happens when we look to get our mobile app and website a design that looks pretty decent.

However, somehow many times, we miss checking its after-effects on our mobile app and website in terms of features and functions.

Dealing with and checking a lot of mobile apps and websites by this time, you might have got the gist of how important the design is for user interaction.

The design of a mobile app and website does not limit to its graphics, color, and pattern, but it also is included in its navigation, buttons, grids, menu options, layout and much more.

Thus, if any of these things do not function properly, the user will not be happy with our mobile app or website, and we all know it very well, millions are there to replace us.

Hence, we bring here five most essential and golden rules to follow while designing for the user interface and user experience of your mobile app and website.

Rule #1. Let it Flow Consistently

Whether it has elegant colors or not, whether it has fancy lines drawn across or not, whether it has a shiny button or not; a consistent flow, in any case, is a mandate.

There are several times when the graphic design of a website or a mobile app is astounding, but it does not maintain any consistency in the flow of the elements.

Elements looking astonishing but misguiding or confusing the user are of absolutely no use.

A UI design must be supporting elements to look the same way as they would behave on command, for example, an icon for settings must represent some symbol which reflects that the image will direct the user to parameters of the app or website.

Rule #2. Speed it up to Speed up the Customer Interaction

Quite a lot of times, it happens that to make a design beautiful and appealing, we make a mistake of using heavy graphics, which increases the mobile app’s or website’s load time.

Because of which it becomes difficult for the user to interact.

A mobile app or website with bulky graphics complicates the usage with high load time leaving the user irritated.

You need to be smart over here as what you will decide your mobile app’s and website’s future.

Thus, you should be choosing the graphics and design flow that does not affect the load time.

Design your mobile app and website in such a way that it is a breeze for your users to connect and engage with the features and elements.

It must be friendly enough to impress your user and call them, again and again, to stay with your mobile app and website; they should not forget the name of your brand.

Rule #3. Get the Feedback; It helps!

Believing yourself is the best deed one must do.

However, when you are getting a design for your mobile app and website, you must consider getting the feedback of people on every stage of designing.

When you design the elements and functions, you look at the design from your eyes with a defined mindset where you know everything about the aspects that you are creating.

Whereas, after your app and website get designed, you will be the last one to use that.

Hence, you need to consider consulting and asking other people around you to use the app or website and hear their feedback.

Ask from people who do not know anything about your design or elements used, and they are entirely unaware of the concept that you are following or applying.

Get their feedback and understand it from a neutral view so that it helps you to modify the design in a manner that it is understandable for every category of users.

Rule #4. Gift it the Most Aesthetic Graphics

No matter what, your mobile app and website need to look outstanding.

All the elements are equally important, but compromising on its appearance cannot be acceptable in any case.

You should have an astutely artistic eye for the design of your app and website to enhance its look and feel.

Choose the graphics smartly for all the elements, buttons, grids, pages, and features in a way that it reflects what it is made for and easy to understand for the users.

A page representing your company home page should have the graphics reflecting your brand’s personality.

Rule #5. Let Users Correct Their Mistakes

Initially or at any stage of using your mobile app or website, the user can make mistakes.

They can go to a different page, a different tab, or a different command; from where they would want to go back to where they were.

It should not become a punishment for them to take the hassle of starting from scratch because they landed somewhere by mistake.

They are humans as we are, and we all are bound to err. Thus, leave the space, add that extra button or give them the option to undo what they did incorrectly.

Were You Following These?

As a UI/UX design company, you might be piled up with a lot of pending projects and may get the pressure of speeding up the design.

This is understood in any case; however, to retain your clients and to let them keep their customers, all depends on how you deliver the design.

Thus, we come up today to share this incredible insight on the golden rules regarding UI/UX design which, if followed genuinely, can help you achieve your goals.

In the end, it will help your clients win the hearts of their users, their customers and make them love their brand for a long time because you designed it smartly and hence, you will have your client’s every next project always in your trail.

Vivek Shah is the founder and CEO of Capermint Technologies Pvt Ltd: a thriving Mobile App Development Company. As a CEO, he likes to help partner companies to transform their app ideas into reality. He likes to share his knowledge on the latest mobile technologies, including Android, iOS, and others.

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