Digital Marketing Insights

The growing and ever-changing marketing industry demand all the students studying to stay up to date with the current trends. The list of sites mentioned here will keep them updated regularly.

Here is a step by step guide for you about how to create a legitimate page for your company on Wikipedia.

Influencer marketing is no doubt, one of the most potent tools in every digital marketing campaign. However, due to the growing number of influencers surfacing on different social media platforms, the efficiency of influencer marketing …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …

Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …

If you thought all celebrities love to be in the spotlight, then read on to be surprised. They have ruled the silver screen for years and invariably hogged the limelight, but are pretty wary when …

For the second year in a row, I got a chance to attend YouTube FanFest (YTFF). For people who aren’t familiar with YouTube FanFest it is an event where YouTube stars come together to meet …

Social Media has come a long way, since it humble begins, in 2015. Brands have had to evolve on a steep learning curve to leverage its power to make the most out of it. We …

We’ve talked about simplifying the approach to recording and analyzing social media metrics for your business in part 1 of this post here. In this post we’ll outline what types of metrics are crucial to …