Can you imagine a company without a website or a brand with zero social media engagement? I bet you can’t because it’s almost impossible to build a successful business without the corresponding digital marketing strategy. Numerous studies prove this statement, but we will name just a few interesting stats:
- Around 90% of companies use digital marketing as one of their main business strategies.
- Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
- Over 60% of the US online consumers have made a purchase upon reading recommendations on a blog.
Now the real question is how to keep up with the latest trends in digital marketing. The answer is simple – you need to follow the best online sources to avoid missing out on important industry-related developments. In this post, we will show you the most popular websites every marketer should know.
Hubspot is one of the largest online resources of digital marketing knowledge. The website offers a variety of content creation tools, but it can also help you build customer relationships and improve sales results. Hubspot created dozens of “How To” articles, tutorials, eBooks, free courses, case studies, etc.
But there is one more feature that makes Hubspot even more impressive. It’s a Blog Ideas Generator that helps marketers come up with quality SEO-based topics. Perhaps it doesn’t seem like much at first glance, but it solves the issues that burden a lot of marketers and that is to keep finding relevant blog themes day after day.
Blogging is an anchor of digital marketing, so it’s crucial to make your posts flawless. According to content creators at the cheap essay writing service EssayWritingLand, you should never proofread articles single-handedly. On the contrary, you must use specialized services to ensure 100% accuracy.
Grammarly is the best option for marketers who want to detect spelling errors, grammar issues, and intricate text. It also shows you valuable suggestions related to the style of writing, giving you the opportunity to improve future posts as well.
CoSchedule is a comprehensive digital marketing resource with tons of guidelines dedicated to email automation, social media scheduling, and many other relevant features. However, the thing that stands out the most is the CoSchedule Headline Analyzer.
Marketers know that the average user doesn’t read too many blog posts, which makes titles extremely important. Headline Analyzer will show you the overall headline score along with length analysis, word choices, Google search preview, etc. It helps you create more appealing titles and grab the attention of the target audience.
People remember visual content much faster than plain text, which is the main reason why marketers add images to their posts. However, it’s not easy to find a quality photo stock online. Pixabay solves this problem because it offers thousands of images that you can search by keywords. You might say that some other websites offer the same content, but there is a big difference – Pixabay gives you the chance to download high-resolution photos free of charge.
Speaking of visual content, we need to mention a website that provides users with a number of graphic design possibilities. Canva is a simple but highly effective solution for marketers who don’t have much experience in this field but need to design content such as charts or infographics.
If a picture is worth a thousand words, then a video is worth a thousand pictures. However, it’s very hard to find free samples online. A website called Videvo is a game-changer because it provides visitors with completely free HD stock footage and motion graphics. There are all sorts of categories – from medical and industry to animal and business. You just need to enter the targeted keyword and choose the footage that suits your content the most.
MOZ gathers a bunch of industry thought leaders who share their ideas about digital marketing. You can find myriads of well-researched articles on this website and use them to improve your content creation strategy.
MOZ puts a special emphasis on search engine optimization (SEO) because it’s “one of the least understood and least transparent aspects of great marketing”. This is extremely important for your marketing strategy since Google keeps changing the search engine algorithm, thus making it difficult for companies to find the proper SEO tactic.
- Social Media Examiner
Just as the name suggests, Social Media Examiner is focused entirely on platforms such as Facebook, Instagram and Twitter. You can find everything there is to know about social networks on this website. There are free updates, social media guidelines, industry reports, and lots of other topics from this niche. Social Media Examiner doesn’t really have a feature that stands out as the most significant, but it deserves the place on our list thanks to its comprehensive approach.
- Content Marketing Institute
If Social Media Examiner is covering the entire social media spectrum, then Content Marketing Institute is covering the whole digital marketing universe. Besides the usual resources such as manuals, analysis, and case studies, this website also gathers information about industry events and courses.
While the site is full of practical, how-to guidance, you will also find insights and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.
Contently is a precious resource for B2B marketers with dozens of case studies, eBooks, and client stories. It can help you develop a content strategy based on scientific research, integrated technology, and storytelling practices. With its all-encompassing approach, Contently will show you how to create dynamic content that elevates marketing performance to the highest level.
Building a profitable business is unimaginable without a strong digital marketing strategy. In this post, we showed you 10 popular websites every digital marketer needs to follow in order to stay in touch with competitors and the latest industry trends.
What do you think about our choices? Do you have other interesting suggestions to share with our readers? Feel free to let us know in comments and we’ll be glad to check it out!
Paula Hicks is an experienced journalist from Romania. Currently, lives in the United States and works as a freelance editor for the number of educational resources. Her big dream is to open a publishing house in Europe.