content marketing

CONTENT MARKETING

In today’s cluttered web domain, content is one thing that can make you stand out.

To make an impact, it's important to share knowledge, trivia, best practices, and other useful content with your customers. You must refrain from focusing on a one-sided sales pitch; and develop a content strategy to give your customers the information they are looking for. Because if you don't; someone else will!

Content marketing acts as a non-intrusive marketing technique that involves creating content that is relevant to your business as well as customers.

content strategyDifferentiated content in the form of blogs, articles, graphics, case studies or even carefully grafted details about the company, its founders and philosophy can help potential customers connect with a brand. It also helps your rankings on search engines like Google, Bing, etc besides reach on social media like Facebook, all of whom focus on delivering fresh and relevant data to its users. Also, if the content clicks a chord with the users, they are more likely to share and talk about your brand.

Not only is content marketing useful in building a brand, it is also cost-effective. Original content effectively complements your Search Engine Optimization efforts. Content marketing done right can multiply your leads three fold.

We can help you formulate a content marketing strategy that is aligned to both: your customer’s needs and your marketing endeavours. Our team will create the right content for your brand, backed by in-depth understanding of your goals. Being up to date and providing regular content development and analysis is a part of our content marketing plan for various platforms. Ethinos’ innovative content marketing strategies has successfully served and continues to serve various SMEs and high-profile organizations. See below some of our content marketing services and optimize your business with one of India’s leading content marketing agencies. Get in touch with us today!

Our Content Marketing Services include:

  • Blogs:
    Blogging is a great way of informing users about the latest devlopments in your company. They also help in disseminating information about the brand itself, work ethics and culture of the brand. It can help create a brand connect, with updated information, and latest trends so that customers keep coming back. Having a blogger’s outreach can connect you with key customers. Using this strategy gains you recognition in the market with respect to your industry.

  • Infographics Content :
    Infographics are a great way to represent figures, statistics, and processes visually. Since they are easy to grasp, customers are more likely to share them.

  • Video Content :
    Involving videos in your content marketing strategy can be used to explain difficult concepts and processes. They are a great way of directly engaging with the customers. As the years are passing by, more and more organizations have included video content marketing as their prime strategy. Videos can be explanatory, animation, interviews, whiteboards, etc.

  • Whitepapers
    Whitepapers are an ideal way to share in - depth analysis and research findings with customers. It shows that you are constantly monitoring and keeping yourself updated about the trends in your line of business, giving your brand the much needed credibility.

  • Guides
    Guides can be your E-books, E-guides, or ‘How to..’ guides based on your business, products and services, giving valuable information to the user and making your resource a helpful bait for harvesting email addresses

  • Social Media Creatives
    Social media is powerful when you hit at the right time with the right content. Creatives can range from innovative high-end designs to simple & funny images - popularly known as memes. The point to note here is that such content should be sharable or in some cases, push the audience to get themselves involved in the flow leading to user generated content.

Latest updates in Content Marketing

A Study shows Blog posts are the most consumed content

A study by Fractl & Buzstream found blog posts are the most consumed content by different generations- Millennials (born 1977–1995), Generation Xers (born 1965–1977) and Baby Boomers (born 1946–1964). Blog posts take the top spot for all three generations, followed by images, comments and e-books. All 3 generations preferred Facebook as the content sharing platform.

Readers can’t distinguish between actual articles & sponsored pieces

As per a survey done by Contently, it was found out that readers still continue not to distinguish between sponsored articles & actual articles. Sponsored content is blended with the overall content in such a way that the readers can't separate the sponsored content from the actual articles even when readers are readily looking for it. Contently surveyed 509 readers aged 18 and above. They were shown sponsored pieces from various sources, the majority of them said that the ads was an article.