TUCC(Toyota University Cricket Championship) is joint venture between Toyota and NDTV and India’s first university based cricket championship
To create awareness and maximize the effective reach to a younger TG
- Directed 260% more traffic onto the website than the campaign target
- Delivered 31.81% more fans on Facebook than the stretched campaign target.
Ethinos has been selected as the digital agency for the Toyota University Cricket Championship. The tournament, an initiative by NDTV and the Human Resource Development Ministry of India to promote cricket at the university level. It is a T20 format championship.