Case Study

Each new client, each new campaign teaches us something new. And we believe that knowledge shared is knowledge multiplied. In this section, you will find case studies that describe various marketing challenges we have faced, and effective digital marketing techniques that have helped us; to successfully tide over them and achieve measurable results.

NASSCOM Emerge Conclave

A case-study that outlines our campaign for the digital presence of NASSCOM's event, the NASSCOM Emerge Product Conclave; and gives insights into how a slightly aggressive campaign created the desired impact in spite of a tight campaign schedule.

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BRYAN ADAMS

A case study on how we maximized the sale of online tickets and achieved a sales target of 1,000 tickets per day, for three consecutive weeks, by keeping fans engaged and entertained for weeks before the Bryan Adams Live Concert in Mumbai on 13th February 2011. It also explains how proactive communication allowed us to carry out effective damage control in an unpleasant situation.

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AKON

A case study that describes how we integrated online and offline marketing efforts by sharing updates, asking for requests, sharing Akon's message to his fans, and maintaining interest for the Akon Live Concert; to generate buzz and maximize online ticket sales.

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