App Marketing Strategy

Using ‘APP’lied knowledge for App Store Optimization

Rank. Reveal. Reap. That’s the App Store Optimization objective summed up in three words. App Store Optimization (ASO) is the science behind helping relevant users discover your mobile app in an app store such as Google Play, iTunes or Blackberry World, and inducing them to download it.

App Marketing Services With over 1.6 mn mobile apps scrambling for attention and 50-60% of all apps being found through app store searches, this undoubtedly remains the single largest corridor for app discovery. Not only do these statistics echo the need for App Store Optimization, they also reveal that ASO is more than just an important cog in the wheel of a Mobile App Marketing strategy. In fact, it is a propellant.

Rank via Ingenious App Marketing Strategy

Just as our effective SEO program helps in ranking and increasing visibility of your website, our powerful App Store Optimization strategy does the same for your mobile app in the battleground of app stores, helping it to flag its presence and compete amongst brands and competitors who may have larger advertising budgets.

Reveal by Peculiar Mobile App Marketing

After an app is discovered by a potential customer, it needs to reveal its description in a concise and clear manner while showing its relevance and providing a compelling reason for the user to consider downloading it. This is not as simple as it may sound. Since most apps use the phone’s internal memory which is non-expandable, users are conscious about rationing the available space and rationalizing downloads. Be prepared to compete not just with apps similar to yours in the app store, but also with apps from other categories already downloaded in the user’s phone because s/he may need to uninstall one or more apps to free space in order to download yours. So the stakes are high.

Our comprehensive ASO solution includes crafting effective content for the app description and selecting the most relevant and appealing screenshots and icons to induce the user to hit the ‘download’ button. These are some of the factors that can help improve ranking. Use our extensive domain knowledge and creative expertise for creating an impactful trailer video for your app. Videos are now gaining popularity in app marketing strategies and influencing users more than ever before. A well-scripted and slickly produced video can serve as your mouthpiece in making that first and last impression.

Reap through Creative App Store Optimization

Finally, as they say, the proof of the pudding is in the eating. Downloads matter. Growth in downloads, app usage and reviews matter even more, linking back to ranking in app stores. It’s interrelated. So a worthwhile app that is easily found, well-promoted and reviewed, spurs its own growth. To know how you can increase app downloads and benefit from App Store Optimization in your Mobile App Marketing strategy, give us a call today.

Latest updates in App Marketing

Google’s iOS App To Show “Trending On Google”

For taking advantages of the iOS 3D touch controls, Google app is giving options for conducting a quick voice search, searching in incognito mode or searching an image. Also, users can now see what is trending on Google. Hard pressing on the snippet will pop up a preview of the content.

Snapchat To Give An Analytics Report

Snapchat will now give an analytics report with stats like number of people seeing ads, visiting to restaurants etc. It will also show total number of visitors which can be broken down by gender, age groups, state and region.