Using ‘APP’lied knowledge for App Store Optimization
Rank. Reveal. Reap. That’s the App Store Optimization objective summed up in three words. App Store Optimization (ASO) is the science behind helping relevant users discover your mobile app in an app store such as Google Play, iTunes or Blackberry World, and inducing them to download it.
With over 1.6 mn mobile apps scrambling for attention and 50-60% of all apps being found through app store searches, this undoubtedly remains the single largest corridor for app discovery. Not only do these statistics echo the need for App Store Optimization, they also reveal that ASO is more than just an important cog in the wheel of a Mobile App Marketing strategy. In fact, it is a propellant.
Rank via Ingenious App Marketing Strategy
Just as our effective SEO program helps in ranking and increasing visibility of your website, our powerful App Store Optimization strategy does the same for your mobile app in the battleground of app stores, helping it to flag its presence and compete amongst brands and competitors who may have larger advertising budgets.
Reveal by Peculiar Mobile App Marketing
After an app is discovered by a potential customer, it needs to reveal its description in a concise and clear manner while showing its relevance and providing a compelling reason for the user to consider downloading it. This is not as simple as it may sound. Since most apps use the phone’s internal memory which is non-expandable, users are conscious about rationing the available space and rationalizing downloads. Be prepared to compete not just with apps similar to yours in the app store, but also with apps from other categories already downloaded in the user’s phone because s/he may need to uninstall one or more apps to free space in order to download yours. So the stakes are high.
Our comprehensive ASO solution includes crafting effective content for the app description and selecting the most relevant and appealing screenshots and icons to induce the user to hit the ‘download’ button. These are some of the factors that can help improve ranking. Use our extensive domain knowledge and creative expertise for creating an impactful trailer video for your app. Videos are now gaining popularity in app marketing strategies and influencing users more than ever before. A well-scripted and slickly produced video can serve as your mouthpiece in making that first and last impression.
Reap through Creative App Store Optimization
Finally, as they say, the proof of the pudding is in the eating. Downloads matter. Growth in downloads, app usage and reviews matter even more, linking back to ranking in app stores. It’s interrelated. So a worthwhile app that is easily found, well-promoted and reviewed, spurs its own growth. To know how you can increase app downloads and benefit from App Store Optimization in your Mobile App Marketing strategy, give us a call today.
Latest updates in App Marketing
First Self-Service Platform for its Interactive Emoticons Launched by Inmoji
Inmoji creates “interactive emojis” for brands. The new portal will make it easier & quicker for brands to run unique campaigns and rich media displays. The inmoji opens a rich media window in the new app when clicked on it like a movie trailer or a discount coupon.
Snapchat Rolls Out Snapcodes For opening Links in Apps
Snapchat adds a feature for turning links into Snapcodes. Snapcode is the QR code version of Snapchat. It will be used to open web pages within the browser itself. It’s available only to iphone users. To create snapcodes, select snapcodes and the “Create Snapcode”, the paste the URL of the webpage & add an image that will appear within the snapcode.