Search Engine Marketing

Search Engine Marketing (SEM)

Your company website works like its digital footprint. Therefore, it is essential that it tops the search engine pages. You may have spent valuable resources such as time and talent to create mind-blowing piece of design and a user-friendly interface, but if your website is not prepared for a forceful search engine marketing, all is lost. While India’s increasing coverage of internet creates prospects to push your business to global level, the competition that follows the development makes it difficult to get the customer views required for an effective branding of a business.

Search Engine Marketing To enhance the visibility of a website in the digital jungle, it is essential that you are noted down by the search engines Google, Yahoo, Bing, etc on their pages. For this, different online marketing parameters need to be considered. One way is to invest in search engine marketing, which mainly include search engine optimization (SEO) and pay per click (PPC). Our expertise in the digital realm helps us provide the best of search engine marketing servicesin the country.

No matter where your potential customer lies, Ethinos’s SEM strategists create a strong online presence for you and maintain it. We give you the means to reach out to your customers even if they are global. Our impressive line-up of experienced social media experts and certified webmasters, with their in depth knowledge of B2C and B2B operations, helps you create a strategy for the long term growth of your company.

Ethinos, a Google partner and Bing certified agency, selects the best online solutions for your project needs. We create an inclusive search engine marketing strategy for you after a systematic analysis of the precise requirements of your business.

Search Engine Optimization - SEO

The rankings and strength of websites are determined by the algorithms used by search engines. The process of working out a website in such a way that it gets an excellent response by one or more search engines is basically known as SEO – search engine optimization. It is difficult to make your page rank, but if you play it well, SEO ranks it for free.

Many in the content marketing have misconceived SEO as just stuffing content with keywords. However, it is an art, which is beyond just that. The search engine evaluates and examines a number of parameters before it selects a business or industry website for top ranking. Therefore, besides keywords, your content needs to be backed by a structured data, fresh content marketing ideas, and useful information.

Our webmasters constantly watch out for the top keywords and keep tab of the latest SEO trends to support your efforts in online marketing. We deliver SEO services for most of the top search engines such as Google, Yahoo, and Bing. Our engineers’ knowledge on SEO includes Google Analytics and Google Updates like Panda, Pigeon, Humming Bird, and Penguin. Our assortment of the best SEO tools and a fine balance of off-page and on-page optimization helps us drawing quality traffic to our clients’ web pages with a definite ranking.

Keeping in mind the increasing shift of content to mobile phones, we have also developed SEO services for the mobile platform. Contact us today to know more about what all our SEO services can do for you.

PPC CAMPAIGN (PAY PER CLICK)

Everyday, a major part of online activities amounts to millions of searches on the search engines. This leaves a lot of data and an equal amount of disorder, making it hard for your website to reach out to your target audience.

Pay per click (PPC) is a method that helps you cut through this mess and reach your TG directly. Along with giving you a relatively smoother access to your target group, it also offers rates which are cheaper than those that go into traditional advertising. Here you have to pay only for the clicks that you get from a PPC campaign. Pay per click campaigns, majorly used to generate leads, can be designed as per the criteria of your display network. The leads thus generated can be retargeted with PPC.

Ethinos assists you in building and running targeted advertising campaigns on various social media networks -- such as Google, Facebook, LinkedIn – as well as other upcoming networks. Certified by Google Adwords, we design a plan using landing pages and banner ads for our clients driving the best returns on investment (ROI) through PPC.

We offer guidance in marketing of B2B and B2C services that include:

  • Google Adwords
  • Banner ads
  • Landing Pages
  • Facebook, Twitter and LinkedIn  ads
  • Retargeting and Remarketing
  • Media Buying
  • Google Products Listing

Our webmasters assist you in getting various online properties at the optimum Cost Per Click and Cost Per Impression value.

Our search engine marketing solutions efficiently blend the latest marketing options to reach out to your potential customers and support your efforts to drive more traffic to your website. Enhance your presence online with robust search engine marketing campaigns even while you are working to draw organic traffic and improve SERP rankings. Get in touch with us today.

What’s going on in Search Engine Marketing now?

"Parallel Tracking" to speed up mobile landing page delivery

Instead of processing the tracking with the landing page, Google is introducing “parallel tracking” to process the tracking URL, the AdWords click tracker and possible redirects in the background while the user goes straight to the landing page.

Google updated the look of Ad Extensions

Google recently updated the way that we serve sitelinks, callouts and structured snippets in your ads. Sitelinks have become a swipeable carousel, while callouts and structured snippets now appear in the same area of the ad as your description text.