Search Engine Optimization - SEO Services
A large number of agencies are now opting for Search Engine Optimization - SEO services as businesses are slowly but steadily moving to digital and the traditional idiom ‘out of sight, out of mind’ holds true even today.
SEO helps you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engines. SEO is a vital component of a broader umbrella of services offered under Search Engine Marketing (SEM).
Whether you are targeting your services in India or global, as a general rule of thumb, the websites that appear at the top of search results will gain better traffic to their pages, which can later be turned into potential business opportunities.
Take for instance Google, the search engine giant. Google has developed automatic algorithms that have helped in providing quality results to its users and eventually rank a website having useful and authoritative content. It has come a long way from its Humming Bird algorithm update which was originally introduced for voice search and long tail keywords restricted to improving the indexing of information. The latest Pigeon update focused on improving the rankings of locally listed websites in the search results. Likewise, earlier with its Panda and Penguin updates, Google prohibited low quality websites and/or pages from performing well in the search engine results page (SERP) and lowered the rankings of websites that infringed Google’s Webmaster Guidelines respectively.
These algorithms consist of “spiders” or “crawlers” which crawl and index your website and eventually evaluate it for over 200 SEO indicators that help in defining whether your website is valuable or worthless. Our webmasters excel in the art of making sure not only these spiders but more importantly the visitors are pleased with what they discover on your website. SEO experts at Ethinos understand the importance of crafting a structured data plan with rich snippets that help in boosting click-through rates on your Google listings and thus optimize your digital presence.
Our exclusive SEO services include:
- Website SEO Assessment - Auditing and doing detailed analysis of your website from the SEO perspective
- Keyword Research - Selecting the right keywords for your business and target audience
- Competitor Analysis - SEO assessment of the strengths and weaknesses of your potential competitors
- On-page Optimization - Optimizing key factors of the website/page which includes meta tags, images, content etc.
- Off-page Optimization - Driving high quality and relevant back-links to your website
- Content Marketing - Reaching your customers by creating, publishing and sharing useful content
- Monitoring and Reporting - Tracking and analyzing SEO activities, creating timely reports for decision making
- Re-Optimization - Repeating optimization process and strategies with respect to SEO code of ethics
At Ethinos, we cut through the clutter of SEO companies in India and make our mark in the evolving digital environment by offering innovative solutions for your Search Engine Optimization needs. We keep ourselves informed about the latest SEO trends that constantly redefine the future of search that will be powered by Knowledge Graphs and Open Graph tags (OG tags).
We have worked with a mix of high-profile Fortune 500 companies as well as flourishing start-ups and helped them in optimizing their digital presence through search.
Our team of experienced Google Analytics certified professionals can help your company smoothly sail through the entire Search Engine Optimization process. With our extensively tailored keyword research strategy, SEO friendly content writing and detailed SEO reports, we possess the tools and expertise required to rank your website on the first page of top search engines like Google, Bing, Yahoo, etc.
We help you connect with the digital world in an improved way by optimizing your online presence. Get in touch with us today!
“The kind of site that users want to "bookmark" is the kind of site that more likely builds links organically, because people prefer to link to great websites” - Matt Cutts, Head of Google's Webspam team.
Latest updates in Search Engine Optimization
HTTPS Mandatory For Sensitive Information
Google has warned website owners that websites which collect information like passwords, payment or other personal info should be HTTPS, else they will be marked non-secure. Along with HTTPS adding a ranking boost to the websites, a security feature ill also matter from now on.
New Carousel Added by Google to Expand Search Results
Google now let’s searchers filter down/expand the search results using a carousel style slider at the top of desktop or mobile. It will show you more results in the form of a slider.