ROI tracked and delivered from Online-to-Offline campaigns
Objective
Drive foot falls to the stores from a relevant audience with the right communication at a stage when offline research is higher
Track store visits and offline sales to measure effectiveness and use the data to improve campaign ROI
Approach
Using digital Mediums such as YouTube, Programmatic, Google and Vserv we exposed users to media, and tracked their behavior through to store walk in and sales
Using Google business pages and location tracking technology we mapped media to the users location to track direct store walkins. Also using Vodafone/Idea data we matched direct sales data to media
Creating marketing possibilities from the future
We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.
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