Exceeding business goals, consistently

Delivering your business objectives is our job, overdelivering them is our passion.

Impact

32%

Increase QoQ in Store Walk-ins

7x

ROI tracked and delivered from Online-to-Offline campaigns

Objective

  • Drive foot falls to the stores from a relevant audience with the right communication at a stage when offline research is higher
  • Track store visits and offline sales to measure effectiveness and use the data to improve campaign ROI

Approach

  • Using digital Mediums such as YouTube, Programmatic, Google and Vserv we exposed users to media, and tracked their behavior through to store walk in and sales
  • Using Google business pages and location tracking technology we mapped media to the users location to track direct store walkins. Also using Vodafone/Idea data we matched direct sales data to media

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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