Digital Marketing Insights

2015 has been a thrilling year for Search Engine Optimization. The year saw the much-awaited Mobilegeddon update, which penalized websites that ignored mobile compliance, followed by a new quality algorithm for content and a bunch …

Do you want to present complex information in a simple, elegant and beautiful way? Weaving a visually appealing story and adding a human context to it can make those pixels an interesting read. While we …

Whether we accept it or not, mobile is indeed the future of everything. Your smartphone will quickly become the easiest portal into your digital self. If you are solving a digital maze, the solution indeed …

Goal, Goal, Goal, Goallllll!!! You can totally recall shouting that along with the commentator while watching a particular exciting game, right? Of course! Because that’s what experiencing the game is all about. Losing oneself into …

As the year comes to a close, I thought it’s a good idea to a round-up of the important tips and insights we have learned and noticed along the way.  When it comes to Search …

3 Tips for instant Instagram Success! Visual marketing is one of the major trends which has helped brand and marketers to connect with consumers more effectively, striking an emotional chord and resonate across various cultures. …

What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …

Google has brought us a new search algorithm. This algorithm gives soul to the Google crawlers, and brings in the best search results; the ones we eagerly look for. The latest algorithm, ‘Hummingbird’ is rightly …

Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …

“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …