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As the year comes to a close, I thought it\u2019s a good idea to a round-up of the important tips and insights we have learned and noticed along the way.\u00a0 When it comes to Search Engine Optimization, though it may seem too basic a detail, the Title tag continues to be one of the most important aspects. Getting this right can have a significant influence on the Search Engine Optimization results. So, today I am going to share some tips on <Title tags>. We have seen Google evolving and improving its SERP results from time to time, and many ranking factors have changed in recent years. However <Title tags> are still counted as one of the most important factors for SERP ranking. Recently I have been participating in many forums and discussions about <Tile tags>. And after some research, I have created a check list for <Title tags> which will definitely help those involved on Search Engine Optimization for brands and companies, either at an individual level or as part of a digital marketing company.<\/p>\n
Here are some of the important points you should consider while creating <Title tags>.<\/strong><\/p>\n 1.\u00a0\u00a0 \u00a0While writing the title tags, write the important keywords first. The ideal order of importance would be:<\/p>\n Primary Keyword \u2013 Secondary Keyword | Brand Name<\/p>\n (However, it is best to change this practice and use this format only if no other option is available because Google is evolving; and it is beneficial that title tags be descriptive, to avoid keyword spamming)<\/p>\n 2.\u00a0\u00a0 \u00a0Keep title tags at 66 characters or less in length (including spaces). W3C<\/a> recommends keeping tile tag length 64 characters; as Google keeps tweaking its title display rules<\/p>\n 3.\u00a0\u00a0 \u00a0Avoid duplicate title tags<\/p>\n 4.\u00a0\u00a0 \u00a0Figure out what the main purpose of the page is and include the keyword most relevant to that purpose in the title tag<\/p>\n 5.\u00a0\u00a0 \u00a0Understand who the target audience of the communication is and use keywords that your target audience is familiar with and receptive to<\/p>\n 6.\u00a0\u00a0 \u00a0Ensure that the H1 tag on page contains the targeted keywords (which have been used in title)<\/p>\n 7.\u00a0\u00a0 \u00a0Let sub headers contain secondary keywords (keywords which have been used in title)<\/p>\n 8.\u00a0\u00a0 \u00a0The URL should ideally contain the primary or secondary keywords (which have been used in title)<\/p>\n 9.\u00a0\u00a0 \u00a0The keywords used in the title should be relevant to the content on the page and the content should not be spammed with excess keywords<\/p>\n 10.\u00a0\u00a0 \u00a0Synonyms of the keywords or words closely related to it should be used in the description (words related to keywords in the title tag)<\/p>\n 11.\u00a0\u00a0 \u00a0Use the keywords from the title tag even in other elements like landing pages for PPC, URL, content, etc.<\/p>\n 12.\u00a0\u00a0 \u00a0Keep an eye on the webmaster tool\u2019s HTML improvement section<\/p>\n 13.\u00a0\u00a0 \u00a0Don\u2019t miss mobiles (whenever you are implementing title tags, mobile devices should be a main priority)<\/p>\n How has your experience with integrating Search Engine Optimization and <title> tags in your digital marketing strategy<\/a> been, over the last one year? Any insights and tips you picked up? Sharing is caring; so would love to learn from you!\u00a0 Do share your thoughts in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"