{"id":1217,"date":"2014-05-13T06:26:01","date_gmt":"2014-05-13T06:26:01","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=1217"},"modified":"2014-05-13T06:30:16","modified_gmt":"2014-05-13T06:30:16","slug":"the-digital-hawk-eye-analyzing-the-online-conversations-for-ipl-2014","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/the-digital-hawk-eye-analyzing-the-online-conversations-for-ipl-2014\/","title":{"rendered":"The Digital Hawk-Eye \u2013 Analyzing the online conversations for IPL 2014"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.slideshare.net\/Ethinos\/the-digital-hawk-eye-ipl2014\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1218\" alt=\"Indian Premier League online conversations stats\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2014\/05\/The-Digital-Hawk-Eye-Image.jpg\" width=\"650\" height=\"441\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2014\/05\/The-Digital-Hawk-Eye-Image.jpg 650w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2014\/05\/The-Digital-Hawk-Eye-Image-300x203.jpg 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2014\/05\/The-Digital-Hawk-Eye-Image-160x110.jpg 160w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>The digital pitch is set, the teams and its players are all in battle mode. So it\u2019s a good time to see who the stars of the digital field are, as we enter the second phase of the Indian Premier League (IPL 7).<\/p>\n<p>And we\u2019re doing just that with <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/social-marketing-images\/IPL-Ethinos-Infographic.jpg\">The Digital Hawk-Eye<\/a>!<\/p>\n<p>This new series of reports will cover the following points:<\/p>\n<p>The overall conversations for IPL 2014:<\/p>\n<ul>\n<li>The demographics, states, and countries talking about the league<\/li>\n<li>The brands that are most talked about online, during the league<\/li>\n<li>Star players from each team and the volume of online conversations around them<\/li>\n<li>The most mentioned team hashtags<\/li>\n<li>Volume of conversations by the fans of each team<\/li>\n<li>Each team\u2019s social ranking based on their social media score<\/li>\n<\/ul>\n<p>Here are some interesting statistics from the report:<\/p>\n<ul>\n<li>There were 2.59 million conversations about IPL 7 during its first phase<\/li>\n<li>After India, it was Pakistan (with 29.25% of the total conversations from outside India) that saw the maximum conversations about IPL 7<\/li>\n<li>Pepsi dominated the battle of conversations among brands, grabbing a whopping 91.8% of the total conversations. Hopefully their <a href=\"http:\/\/www.ethinos.com\/\">digital marketing company<\/a> is reading this! \ud83d\ude00<\/li>\n<li>Mahendra Singh Dhoni emerged as the master of digital media claiming a sizeable 28.45% of the conversations about top players across teams.<\/li>\n<li>With 36,252 conversations around #WhistlePodu, Chennai Super Kings dominated the trend charts on Twitter.<\/li>\n<li>Mumbai Indians rank number one in terms of social media ranking. (Ah! If only it was <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/social-media.html\">social media marketing<\/a> league)<\/li>\n<\/ul>\n<p>It would be interesting to see how the battle on the ground impacts the online battle of conversations for the IPL, its teams, its players, and brands associated with the league.<\/p>\n<p>Our infographic on the Indian Premier League 2014, <b><a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/social-marketing-images\/IPL-Ethinos-Infographic.jpg\">The Digital Hawk-Eye<\/a><\/b> has some incredible insights! <a href=\"http:\/\/www.slideshare.net\/Ethinos\/the-digital-hawk-eye-ipl2014\">http:\/\/www.slideshare.net\/Ethinos\/the-digital-hawk-eye-ipl2014<\/a><\/p>\n<p>Like what you see? Share it and spread the love! Don\u2019t? Tell us what you would like us to change! We\u2019re all ears, and hawk-eyes of course!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital pitch is set, the teams and its players are all in battle mode. So it\u2019s a good time to see who the stars of the digital field are, as we enter the second<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/the-digital-hawk-eye-analyzing-the-online-conversations-for-ipl-2014\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":21,"featured_media":1218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,11],"tags":[222,217,218,221,223,334,219,220],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-cricket-infographic","tag-indian-premier-league","tag-ipl-2014","tag-ipl-infographic","tag-pepsi-ipl-7","tag-social-media-marketing","tag-top-ipl-teams-on-social-media","tag-top-players-on-social-media"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":4,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":1220,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1217\/revisions\/1220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/1218"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}