{"id":1516,"date":"2015-01-15T09:51:25","date_gmt":"2015-01-15T09:51:25","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=1516"},"modified":"2015-01-15T17:00:16","modified_gmt":"2015-01-15T17:00:16","slug":"ello-social-networking-platform","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/ello-social-networking-platform\/","title":{"rendered":"Ello, heard of me?"},"content":{"rendered":"
\"Ello-<\/a>

Ello- Latest Social Networking Platform<\/p><\/div>\n

Hate Facebook advertisements? Join the club!<\/strong>
\nLuckily, there are people who think like us. People who want to get rid of advertisements on social networks. Ello has been created by a bunch of such people.<\/p>\n

What exactly is Ello?<\/strong>
\nEllo is the latest social networking platform creating a buzz these days. When it was first made it was meant to be a private social network. However, since the need of the hour is to have more and more social platforms, the group of artists and designers who created this decided to create an open version of Ello for public use.<\/p>\n

Why Ello?<\/strong>
\nThe USP of this platform is that it is absolutely ad-free. The creators have taken pains to keep it ad free so that they could avoid commercialization and maintain user data integrity, unlike other well-known platforms such as Facebook.
\nEllo has been received very well in the world of social media. Ello\u2019s manifesto clearly states that the platform will never have any advertisements, nor will the user data be sold to third party data aggregators, like Facebook does.
\nAs evident from the graph below, Ello, along with Instagram, is the fastest platform to reach 1 million users.<\/p>\n

\"Ello<\/a>

Ello 1 Million users<\/p><\/div>\n

Ello has a more stringent privacy setting as compared to its primary competitor, Facebook. It allows users to register through a username, thereby protecting their real name and create an online alias instead.<\/p>\n

Primary Features<\/strong>
\n\u2022Secure privacy settings \u2013 Enabling protection of vital user data.
\n\u2022Advertisement free \u2013 Strictly no advertisements, therefore no Data Mining.
\n\u2022Invitation based membership \u2013 One can register on this platform only after receiving an invite from someone who is already a user. Each user can send 25 invites. According to the statistics released by Ello recently, the platform receives 30,000 signup requests every hour.
\n\u2022Introduction of a \u2018Love\u2019 button \u2013 Ello has replaced the \u2018Like\u2019 button that Facebook shows with a \u2018Love\u2019 button. This does not share any user interaction data with the backend, but through the\u2018love\u2019 button one can save the post to read it later.<\/p>\n

How does Ello make money?<\/strong><\/p>\n

\"Ello<\/a><\/p>\n

Well, Ello plans to make updates and roll out special features and sell it to users at a cost; a Freemium model, like in the case of mobile games.
\nWhether this platform will sustain the growth it has seen in the initial stages remains to be seen, but this platform with its design and refreshing ideas, will certainly perform better than some of the lesser known competitors of Facebook, Google+ and Twitter.Social media agencies<\/a> may well be aware on the future of Ello and how it can change social media marketing.<\/p>\n

What Can I Share on Ello?<\/strong>
\nLike most social networks, you can add photos, videos, short or long posts. And there\u2019s no character limit. Ello also supports animated GIFs, which might turn out to be the best thing about it. Considering that this platform is still in its beta phases, there are quite a few bugs yet to be resolved. Barring this, Ellooffers all the features of a regular social platform, like sharing images and text. Developers are still working on introducing new features like sharing videos from YouTube, Vine, etc.
\nStill, Ello can\u2019t be taken seriously until it releases a mobile app. A social network with no mobile app sounds unappealing.<\/p>\n

So can your business say hEllo?<\/strong>
\nThe social platform has made it clear that ads are not permitted. But that was the case with Twitter & Tumbler too, in their earlier days. Ello is different, though, as it has signed a legal contract binding it from selling ads ever.
\nSo should brands say hello to Ello? Its founder, Budnitz has already answered that question with a brand page of his own bicycle company.<\/p>\n

What are your thoughts on Ello? Have you signed up for the new site? Tell us in the comments below.
\nThat said, every brand needs to track what Ello is up to. Probably create an account to get a better understanding of the various communities present on the platform.
\nBut does that mean every brand should do the same? Let\u2019s just put it this way: It could pan out either way, however, there is no certainty of rewards. \u2018So think twice before you make the choice.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

Hate Facebook advertisements? Join the club! Luckily, there are people who think like us. People who want to get rid of advertisements on social networks. Ello has been created by a bunch of such people. …<\/a><\/p>\n","protected":false},"author":30,"featured_media":1517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,20,12,11,242],"tags":[335,334,15,13,40],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-digital-marketing","category-social-media","category-social-media-marketing","category-social-media-services","tag-social-media","tag-social-media-marketing","tag-social-media-optimization","tag-social-media-tips","tag-social-network"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=1516"}],"version-history":[{"count":9,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1516\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1516\/revisions\/1528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/1517"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=1516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=1516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=1516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}