{"id":1553,"date":"2015-02-17T12:33:58","date_gmt":"2015-02-17T12:33:58","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=1553"},"modified":"2015-02-17T12:33:58","modified_gmt":"2015-02-17T12:33:58","slug":"3-ways-to-give-your-video-marketing-an-edge-using-vines","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/3-ways-to-give-your-video-marketing-an-edge-using-vines\/","title":{"rendered":"3 Ways to Give Your Video Marketing an Edge Using Vines"},"content":{"rendered":"

Vine, for the records is a video-sharing video app which was later acquired by Twitter in early 2013.It lets you make and share short 6 seconds videos.It is effectively used by many companies in their content marketing strategies.<\/a>
\nAccording to the founders of the app, the 6-second video span, \u201cfelt anti-climactic\u201d and that\u2019s when they came up with an \u201cinfinite-video action\u201d- a process which allowed the videos to loop over and over again. This \u201cover and over\u201d action proved to be a great marketing element and thus a cause for an evolution of great vines\u2019 marketing campaigns. <\/p>\n

\"Vine<\/a>

An infographic showing statistics on Vine usage<\/p><\/div>\n

While on the surface level, it appears to be a very lucrative opportunity for brands, to be able to add \u201csomething new\u201d to their list of content marketing tools, but let\u2019s be honest. What\u2019s the best you can offer in the shortest, vaguest span of 6-seconds? The answer is- a lot; provided you have the right understanding about what your audience wants.
\nThe main peg behind the ideation of a vine campaign is to illustrate a brand message within the shortest span of 6-seconds. And it can only be done if you have a kickass creative idea behind. What GE Science Lesson did was brilliant stuff. All they asked was \u201cHow much Science can you fit into 6 seconds?\u201d And they were successful to collect 300 awesome vines which their audience was willing to share far and wide.
\nLet\u2019s discuss some of the coolest ways of vine marketing through which brands can pull out an effective campaign-<\/p>\n

1.By making \u201cHow-to\u201d vines?<\/strong>
\nThe keyword here is \u201cshowing\u201d and not \u201cexplaining\u201d. Vines nonetheless have an amazing capacity to capture the audience\u2019s mind, provided you have some brilliant content to offer. Show them \u201chow to play beer pong in a pool of water?\u201d rather than explaining them the games\u2019 rule.<\/p>\n

2.Stop-motion Vines<\/strong>
\nYou probably should see Dylan Blau\u2019s work to comprehend what we are talking about. Stop-motion animation vine technique is definitely going to be the go-and-get-it trend in the future of vine marketing. The level of complexity involved, no doubt is difficult but the end result is what matters the most. Stop-motion vine videos are best for the brands who want to showcase their products in a most creative and fun way. Rest; there is no limit to your imagination.<\/p>\n

3.Audience Participation<\/strong>
\nThe best method to increase audience engagement is to engage your audience. Vine marketing provides a huge scope for brands to crowd-source user-generated vines. Ask your followers to make their own DIY Vines\u2019 at their homes. Because, all you need is a smartphone to keep your vine strategy on track.<\/p>\n

Vines<\/a> are more about emphasizing creativity within constraint and the Indian digital scenario has a long way to fully tap its potential. The most amazing trait about using vine is that being a brainchild of twitter, you can attach any hashtag with your vine video and make it go viral. <\/p>\n

According to the latest development in this app, the user can now import videos from any outside source as well, which means you can literally convert your videos into a cool 6-second version of vines. <\/p>\n

To make your vine video an instant hit with your target demographic, it should not be boring or lack a novelty factor. A Vine video has an infectious tendency to stand out from a regular 140\u2014character post. It gives audience a thrill without taking a large portion of their time. <\/p>\n

Many of the international brands including names like Taco Bell, Toyota and the Muppets, Urban Outfitters, Dunkin Donuts and Oreo have already realised the awesome applicability behind vines videos.
\nSo, don\u2019t hesitate to share what you think of these cool vines? Have we missed on something? Do drop your feedback in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vine, for the records is a video-sharing video app which was later acquired by Twitter in early 2013.It lets you make and share short 6 seconds videos.It is effectively used by many companies in their …<\/a><\/p>\n","protected":false},"author":29,"featured_media":1554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,120,20],"tags":[337,252,253],"class_list":["post-1553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-design","category-content-marketing","category-digital-marketing","tag-content-marketing","tag-video-marketing","tag-vine-marketing"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=1553"}],"version-history":[{"count":5,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1553\/revisions"}],"predecessor-version":[{"id":1559,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1553\/revisions\/1559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/1554"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=1553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=1553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=1553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}