\nA group of people sensed this demand and created a business around this concept which had the potential of making any content; be it an article, a video or a post go viral in seconds, called \u2018ScoopWhoop\u2019 \u2013 A doppelganger of Buzzfeed. They analyzed the interests and opinions of the readers and created the \u201cBored-at-Work Network\u201d\u2014fundamentally for people like you and me who after lunch hours look out for amusing and infectious content on social that is shareable and easier to understand, in nature. Whacky lists, GIFs, memes, quizzes are a just a part of the plethora of witty content the platform provides.
\nAs we all know, content creation is just as important as content distribution. The content published on ScoopWhoop is essentially supported by the likes of Facebook who recently changed its policy in terms of the nature of the content published on the platform. The more engaging your content, the higher is the reach.<\/p>\n
Now for some statistics, Estimated visits per day: 3,366,000 visits \/ day (Worthofweb) which is immense when compared to its rivals and other Indian news sites Why should your brand leverage ScoopWhoop?<\/strong> Latest brand to get on with the snazzy platform was GAP. Knowing the eternal bond between India and Bollywood, this international brand leveraged the popularity of the legendary movie \u2018Kuch Kuch Hota Hai\u2019 on ScoopWhoop. This was a perfectly brilliant way to get more views and eyeballs for a content which would have otherwise gone unnoticed.<\/p>\n And voila! As we can see here, it received a 16.4K shares! \u201cHow do we make this content VIRAL?\u201d How many of us have gone through this perilous scenario? The answer, as most of us know is you can\u2019t! A while back, many brands and entrepreneurs started …<\/a><\/p>\n","protected":false},"author":30,"featured_media":1781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,120,20,243],"tags":[285,337,336,299],"class_list":["post-1772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-design","category-content-marketing","category-digital-marketing","category-digital-marketing-services","tag-branding","tag-content-marketing","tag-digital-marketing","tag-scoopwhoop"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":9,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1772\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/1772\/revisions\/2046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/1781"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=1772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=1772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"ScoopWhoop\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2015\/07\/ScoopWhoop-2.png\")
<\/a>
\nSource: Alexa<\/p>\n
\nWebsite — Rank – Total number of visits (India)<\/strong>
\nScoopWhoop —-116
\nStorypick.com —-260
\nYourstory.in —-273
\nScroll.in —-567
\nSource: Alexa<\/em><\/p>\n
\nBrands have already got on this bandwagon in various ways. Some brands like to be at the heart of the article while some do subliminal advertising where the content is the king. Snapdeal, Head & Shoulders, CommonFloor.com, Pepsi and Havells are just some of the brands who\u2019ve hit a home run with ScoopWhoop.<\/p>\n![\"ScoopWhoop\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2015\/07\/ScoopWhoop-3.png\")
<\/a>
\n![\"ScoopWhoop\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2015\/07\/ScoopWhoop-4.png\")
<\/a><\/p>\n![\"ScoopWhoop\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2015\/07\/ScoopWhoop-5.png\")
<\/a><\/p>\n
\nIn conclusion, this branded story telling platform and the likes are doing wonders for folks like us in the time of rising media inflation and depleting value of traditional media in order to communicate with our consumers whilst ensuring reach, visibility, engagement & brand recall.
\nLet us know if you\u2019ve used any of these platforms and how your experience was in the below comments.<\/p>\n","protected":false},"excerpt":{"rendered":"