Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit world and that\u2019s where the World Wide Web plays a crucial role. As we continue to follow our tradition, here\u2019s another Snapshot of Digital India. Looking through the crystal ball, our report gives out some fascinating facts about digital transformation in the past quarter.<\/p>\n
Some interesting highlights from the March 2016 report are mentioned below:
\n\u2022 Telecom subscribers cross the 1 billion mark in India.
\n\u2022 India has the 2nd largest internet user base in the world with just 28% penetration.
\n\u2022 Rural India is still digitally unexplored with just 12% penetration.
\n\u2022 Next set of new internet users will predominantly be Non-English speakers.
\n\u2022 People are expected to shift from 2G to 3G and 4G services in the near future.
\n\u2022 Data usage has the highest share of the consumers\u2019 wallet.
\n\u2022 Smartphone penetration is on an increase.
\n\u2022 While overall time spent on apps has jumped, the Global App Retention Rate has dropped.
\n\u2022 There is a huge gender gap when it comes to internet users and social media users in India.
\n\u2022 India is amongst the top 5 countries as far as internet user base is concerned, especially for top social media platforms with low penetration. This has drawn Mark Zuckerberg\u2019s attention on focusing on the Indian market.
\n\u2022 Indian video consumption pattern is largely influenced by adult content.
\nDo you have any stats to add to this? Any inputs\/suggestions are most welcome. Punch in your feedback in the comments!<\/p>\n