{"id":2171,"date":"2016-10-14T09:40:16","date_gmt":"2016-10-14T09:40:16","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=2171"},"modified":"2016-10-14T10:03:13","modified_gmt":"2016-10-14T10:03:13","slug":"snapshot-of-digital-india-october-2016","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/snapshot-of-digital-india-october-2016\/","title":{"rendered":"Snapshot of Digital India \u2013 October 2016"},"content":{"rendered":"<p>With over 402 million internet users in India, it should not come as a surprise that an <a href=\"http:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/consumers-may-splurge-rs-25000-crore-in-online-festive-shopping\/articleshow\/54606621.cms\">ET report<\/a> predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon recorded a sale of 15 million units. In a <a href=\"http:\/\/timesofindia.indiatimes.com\/home\/sunday-times\/Three-trends-that-show-how-Indias-e-shopping-has-changed\/articleshow\/54758118.cms\">TOI report<\/a> they said that 65% of their orders came from the Tier II cities of India. No wonder, rural India is predicted to have 315 million users by 2020!<\/p>\n<p>Some other impactful numbers that are worth your attention:<\/p>\n<ul>\n<li>Ajio wins gold as the top shopping app in the subcontinent while Amazon had to settle for silver<\/li>\n<li>Over 220 million people use smartphones in India<\/li>\n<li>There was an 85% year-on-year growth in 3G traffic in 2015, which continues to surge<\/li>\n<li>143 million Indians use Facebook, with Delhi having the maximum number of users<\/li>\n<li>Indians are warming up to Instagram with over 12 million users<\/li>\n<li>5 million LinkedIn users fall under the age bracket of 25-34<\/li>\n<li>P V Sindhu ruled our hearts and Twitter trends by being the most trending Indian Olympics Player<\/li>\n<\/ul>\n<p>Let us know in the comments section what other areas would you like to be covered in the next edition of Snapshot of Digital India.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/5ODLS5gbnA7zuu\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Snapshot of Digital India - October 2016\" href=\"\/\/www.slideshare.net\/Ethinos\/snapshot-of-digital-india-october-2016\" target=\"_blank\">Snapshot of Digital India &#8211; October 2016<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/Ethinos\" target=\"_blank\">Ethinos Digital Marketing<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/snapshot-of-digital-india-october-2016\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":2182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,8,120,20],"tags":[352,337,336,72],"class_list":["post-2171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-branding-and-design","category-content-marketing","category-digital-marketing","tag-branding-and-design","tag-content-marketing","tag-digital-marketing","tag-digital-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/2171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=2171"}],"version-history":[{"count":1,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/2171\/revisions"}],"predecessor-version":[{"id":2172,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/2171\/revisions\/2172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/2182"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=2171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=2171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=2171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}