{"id":3660,"date":"2018-09-10T09:02:30","date_gmt":"2018-09-10T09:02:30","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=3660"},"modified":"2018-09-10T09:02:30","modified_gmt":"2018-09-10T09:02:30","slug":"advanced-guide-to-link-building-7-strategies-you-need-to-utilize","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/advanced-guide-to-link-building-7-strategies-you-need-to-utilize\/","title":{"rendered":"Advanced Guide To Link Building: 7 Strategies You Need To Utilize"},"content":{"rendered":"

The <\/span>link building<\/span><\/a> game has, undoubtedly, changed considerably. Since 2011, when Google Panda was introduced up until late 2012 with the EMD update, the hardline rules that govern SEO now have forced many traffic-dependent sites to reconsider their link-building tactics. <\/span><\/p>\n

Yes, white hat is the ethical way to go about link building, where you are focused on creating quality content that can be optimized for search engines. But relying solely on churning out good content won\u2019t always be enough. How you promote your content is also important. <\/span><\/p>\n

There are a lot of sensible strategies that you can use to build links while still conforming to Google\u2019s Webmaster Guidelines. We will discuss seven of them in this article.<\/span><\/p>\n

Guest Posting<\/b><\/h3>\n

Links are essentially built on trust. Now that black hat SEO has been shunned by recent Google updates, the online community has returned to relationship building as a way to foster links with each other. It\u2019s imperative that you focus on linking only with sites that are considered an authority in their industry, and are relevant to your own blog. <\/span><\/p>\n

One straightforward way to get a link is by <\/span>guest posting<\/b>. It\u2019s a means to gain mutual benefit: your target site needs high quality content while you need links going into your own pages. So, you collaborate to both gain something from each other. Plus, it won\u2019t come off as transactional (or worse, desperate) because there\u2019s an established trust between both parties.<\/span><\/p>\n

You can initiate guest posting to authority sites, as long as you make sure that they accept content from contributors. Search for sites that have keywords like \u201cwrite for us\u201d, \u201cguest post opportunities\u201d, \u201csubmit content\u201d and \u201ccontribute to us\u201d to identify which blogs accept guest posting. Or if you are already connected with a great site, then by all means, get in touch with the editor.<\/span><\/p>\n

Remember to pitch content that follows the theme and topics of your target site. Aside from new topics, you can do an update on a piece that they have published, or propose improvements to an existing post. As long as you present something valuable, this can turn out to be a big opportunity to earn a link.<\/span><\/p>\n

Skyscraper <\/b><\/h3>\n

The <\/span>skyscraper technique<\/span><\/a> is analogous to becoming the highest version of something. In this case, it means finding the best online content about your topic and raising it even higher to produce the best version of that content (the tallest building in the city). Your goal is to get influencers to build backlinks for your website.<\/span><\/p>\n

Building your skyscraper involves a number of steps: first is to find niche content that is heavily shared by target audience. You can do this by conducting research through Google AdWords to find trending topics or resource sites like BuzzSumo to search for best blog posts. <\/span><\/p>\n

When you\u2019ve figured out the topic, the next step is to create a more comprehensive and up-to-date version of it. Get rid of fluff and focus on adding more useful information that the article you found did not expound on. This will help your article attract more shares and list higher on Google rankings. <\/span><\/p>\n

Afterwards, you can contact influencers who can promote your article to their expanse of followers. Don\u2019t forget to monitor your backlinks to check your progress and track new backlinks.<\/span><\/p>\n

If done right, these steps (and all the hard work, of course) can take your blog to the top of the world.<\/span><\/p>\n

Broken Link Building<\/b><\/h3>\n

Broken link building is an old technique where you find dead links or resources, recreate your own version of the content, reach out to webmasters linking to the old piece, and ask them to replace the dead link with your own. \u00a0<\/span><\/p>\n

In theory, it should be a clear cut opportunity, since you are helping webmasters clean up their website and at the same time build links to yours. However, most web professionals are discouraged by the huge amount of time and effort invested in finding these links and the low response rates from site managers themselves.<\/span><\/p>\n

The process of finding relevant broken links seems to be the most time consuming in this endeavor, so if you have available tools (e.g. <\/span>Ahrefs Broken Link Checker<\/span><\/a>) then you can search the top sites in your niche that have broken links. Also, you can explore broken out links on those same websites, and compare those with content you already have. A few tweaks of your content and you can maximize link building with these additional findings. \u00a0<\/span><\/p>\n

If you think fixing the broken links means you\u2019re done, think otherwise. You still have the last part \u2013<\/span> the outreach<\/b> \u2013 where you contact the site\u2019s webmaster to inform him or her about your link building. Your outreach email should contain: the specific name of your recipient, the broken link\u2019s location, and your proposed replacement.<\/span><\/p>\n

Turning Mentions into Backlinks<\/b><\/h3>\n

Mentions are quite useful sources of links, and turning them into backlinks is relatively easy to complete. Basically, you find unlinked mentions of your site, your name or brand, and turn them into links. <\/span><\/p>\n

A good old-fashioned Google search can be used to find these unlinked mentions, as well as other tools like Google Alerts and Ahrefs Alerts. Keep in mind that you don\u2019t have to create backlinks for ALL unlinked mentions of your brand. So, prioritize sites that are well maintained and are more likely to edit the page. <\/span><\/p>\n

Since search engines like Google and Bing are becoming more and more sophisticated in terms of ranking algorithms, linkless brand mentions are now recognized as well. Hence, while we are not saying you should neglect backlinking, it won\u2019t hurt to explore other avenues of building links. Customer reviews, social media marketing and influencer marketing \u2013 these enable your brand mentions to get a buzz going in the online community. \u00a0\u00a0<\/span><\/p>\n

Infographics<\/b><\/h3>\n

Great quality content is a prerequisite if you want to establish links. Sometimes though, your keen eye for words might make you miss out on another powerful strategy: using images for link building.<\/span><\/p>\n

Audiences prefer materials that use effective imagery to convey information, which is exactly why infographics are still very popular today. In fact, <\/span>Search Engine Journal<\/span><\/a> found that infographics are 30 times more likely to be read than a text article. <\/span><\/p>\n

Infographics are the perfect balance of visuals and text. They can be easily scanned to get important information and they provide enough visual stimulation to make reading interesting. What\u2019s more, they can generate a lot of high-quality backlinks because they have the potential to go viral on the web. <\/span><\/p>\n

How do you design an effective infographic?<\/span><\/p>\n

There are usually 3 things to consider: professional-looking layout and design, interesting and useful statistics, and good promotion on different channels. <\/span><\/p>\n

Take these elements and optimize your infographic by:<\/span><\/p>\n