{"id":3674,"date":"2018-09-19T13:11:34","date_gmt":"2018-09-19T13:11:34","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=3674"},"modified":"2018-09-19T13:13:01","modified_gmt":"2018-09-19T13:13:01","slug":"the-benefits-of-using-artificial-intelligence-for-marketing","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/the-benefits-of-using-artificial-intelligence-for-marketing\/","title":{"rendered":"The Benefits of Using Artificial Intelligence for Marketing"},"content":{"rendered":"

Digital marketing has faced many disruptions, but recent technological breakthroughs have brought some of the most sweeping changes yet. Artificial intelligence (AI) has taken nearly every industry by storm, but few have felt its impact as deeply as the marketing industry. We\u2019re already seeing AI revolutionize the way marketers target and engage consumers. There\u2019s still a great deal of further research and development to be done, but the progress AI has made thus far has proven incredibly beneficial. In this article, we\u2019ve broken down the leading benefits of using AI in your marketing work. You\u2019re sure to find something interesting here, whether you\u2019re already making use of AI in your marketing practice or you\u2019re still exploring its possibilities. \u00a0<\/span><\/p>\n

Role automation and data collection<\/span><\/h3>\n

One of AI\u2019s most popular benefits is its ability to change the way people approach their work. AI technology can handle the myriad mundane tasks common to every job more efficiently and with greater accuracy than humans. By offloading low-level work to AI, you and your employees can focus your time on more pressing matters. <\/span><\/p>\n

Successful marketing demands quality data. Historically, this required analysts to spend hours on manual research, which could involve painstaking case-by-case analyses of individuals and their actions to determine what approaches were or weren\u2019t useful. AI can handle much of this analytical work without human input.<\/span><\/p>\n

By gathering and analyzing the enormous amounts of data today\u2019s digital campaigns generate, AI gives marketers more accurate insights into the best tactics, sequences and funnels for <\/span>converting prospects into customers<\/span><\/a>. As AI and deep learning continue to provide better information to busy marketers, their efficiency and the effectiveness of their campaigns will only increase further. AI is so beneficial in these domains that it\u2019s projected to boost workforce productivity by up to <\/span>40 percent by 2035<\/span><\/a>. <\/span><\/p>\n

Predictive analytics<\/span><\/h3>\n

Predictive analytics can contribute meaningful insights during the creation of impactful marketing campaigns. Utilizing data, statistical algorithms and machine learning techniques to intelligently predict the future responses of consumers based on their historical data can make <\/span>predictive analytics<\/span><\/a> a highly effective tool in the marketing kit.<\/span><\/p>\n

This technology eliminates the need for marketers to conduct continuous manual research and follow up with customers. Predictive analytics can make marketers aware of their customers\u2019 needs and wants before they even start shopping. Sound too good to be true? According to <\/span>McKinsey & Company<\/span><\/a>, predictive analytics fuel 35 percent of purchases made on the Amazon.com. Amazon made $178 billion last year, so you could say that predictive analytics is worth $62 billion to Jeff Bezos.<\/span><\/p>\n

Customer experience <\/span><\/h3>\n

Many marketers now focus their efforts on optimizing the consumer experience, and rightfully so. As Oracle CEO <\/span>Mark Hurd<\/span><\/a> points out, \u201c86 percent of today\u2019s consumers are willing to spend more on a <\/span>better consumer experience<\/span><\/a>.\u201d Technology lets brands interact with their customers on a more personal level than has ever been available before, and these direct interactions give marketers a way to meet growing demands for better experiences. AI plays a major role in improving B2C interactions and overall customer engagement. <\/span><\/p>\n

AI\u2019s data analytics capabilities give marketers a better understanding of customer interests at a very granular and immediate level, giving them opportunities to place the right product or service in front of the right people at the exact right time. AI-powered <\/span>social listening<\/span><\/a> gives markers a first-hand and real-time view of their brand portrayal across digital channels and allows them to analyze every mention and evaluate real-time customer impressions. This depth of information opens a range of possibilities to deploy more effective digital marketing and also helps brands develop a deeper understanding of what works with their customers.<\/span><\/p>\n

The AI movement is just getting started, and though we\u2019ve already seen great progress, there\u2019s still a long way to go. As IBM CEO <\/span>Ginni Rometty<\/span><\/a> has <\/span>stated<\/span><\/a>, \u201cRegardless of role, every industry will be disrupted\u201d by AI, and that includes the marketing industry. We\u2019re sure to see great advancements in AI technology, and in its value to marketers, for years to come.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital marketing has faced many disruptions, but recent technological breakthroughs have brought some of the most sweeping changes yet. Artificial intelligence (AI) has taken nearly every industry by storm, but few have felt its impact …<\/a><\/p>\n","protected":false},"author":126,"featured_media":3675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[918,20],"tags":[],"class_list":["post-3674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/3674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=3674"}],"version-history":[{"count":1,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/3674\/revisions"}],"predecessor-version":[{"id":3676,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/3674\/revisions\/3676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/3675"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=3674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=3674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=3674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}