{"id":372,"date":"2011-08-16T11:14:56","date_gmt":"2011-08-16T11:14:56","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=372"},"modified":"2014-11-21T11:11:59","modified_gmt":"2014-11-21T11:11:59","slug":"cxos-going-digital-like-a-boss","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/cxos-going-digital-like-a-boss\/","title":{"rendered":"CxOs going digital&#8230;like a boss!"},"content":{"rendered":"<p>Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you\u2019ve got to think again!<\/p>\n<p>These statistics clearly prove otherwise!<\/p>\n<p>If you don\u2019t want to take my word for it, you can take a look at <a href=\"http:\/\/www.slideshare.net\/Ethinos\/internet-usage-patterns-among-affluent-indians\">Indian CxOs Online<\/a>.<\/p>\n<p>Find out how t<strong>op level management or CxOs<\/strong> as they\u2019re called, are interacting with online media; their internet connection speeds, time spent in different online activities, platform penetration, devices used and many more interesting bytes of digital information.<\/p>\n<p>If you\u2019re a social media agency, this will help you plan the right <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/\">digital marketing strategy<\/a> to communicate with a target audience that includes top level management. If you are a company looking at creating specific apps, products or software for top level management use, these statistics can be a starting point in terms of what platforms, what kind of apps and software you should be looking at developing; depending on the activities you need to support.<\/p>\n<p>Did you know CxOs were so active on digital media? How do you think this information will help you in your business? Would be great to get your insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you\u2019ve got to think again! These<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/cxos-going-digital-like-a-boss\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[86,72,71,85],"class_list":["post-372","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-cxos","tag-digital-marketing-strategy","tag-social-media-agency","tag-top-level-management"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":3,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":400,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/372\/revisions\/400"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}