We all know that content creation is a quintessential marketing model of our era, but it doesn\u2019t make the process any less difficult or time-consuming. Creating quality content week after week can be a discouraging task and you will definitely run out of ideas at some point along the way.<\/p>\n
The problem can drastically slow down your inbound marketing strategy, but this is where content repurposing steps in to save your day. Reports show that almost 30% of leading marketers<\/a> systematically reuse and repurpose content.<\/p>\n But what is the secret of this tactic? What makes it so productive? Some of its advantages include:<\/p>\n In this post, we will show you 10 content repurposing tips to help you improve the inbound marketing strategy. Let\u2019s begin!<\/p>\n The best posts solve real-life issues of your followers. Therefore, you must find evergreen articles that proved to be most productive in terms of audience engagement. It\u2019s a type of content that helps people resolve practical problems, so you can repurpose it to create another successful blog, infographic, or video. Of course, you should not hesitate to ask visitors to engage by liking, commenting, or sharing the new post.<\/p>\n Twitter users publish over 500 million tweets<\/a> every day. This is a huge number that tells us one important thing \u2013 it\u2019s practically impossible to keep an eye on all tweets day in, day out. In other words, Twitter can serve you like the best content repurposing platform since you can regularly publish old posts without making your followers annoyed or disturbed.<\/p>\n People prefer visual content over purely textual posts, so we strongly encourage you to create interesting infographics. It\u2019s the easiest way to mix visual and textual content, providing your followers with attractive design and practical information simultaneously.<\/p>\n Quora is one of the largest and most popular Q\/A websites, but it\u2019s not only a place where people learn new things. On the contrary, it\u2019s also a platform where you can answer user inquiries and establish yourself as the key opinion leader in your niche.<\/p>\n The goal is to give people high-quality answers using the already existing posts. If you don\u2019t know or don\u2019t have enough time to do it, we recommend you utilize professional services such as:<\/p>\n Video content gives you tons of repurposing opportunities. A study reveals that 1200% more shares<\/a> are generated by social videos than text and images combined, so why not exploit it to turn longer articles into compelling video materials?<\/p>\n Live videos represent a huge step forward in terms of video marketing. The best thing about it is that you can use older posts and present them in your own words through live video platforms. This type of content is extremely popular and it promises to drive engagement because viewers are eager to ask questions and post comments while the action is still on.<\/p>\n If you don\u2019t feel comfortable going live, you can always focus on audio shows as the way to reuse the existing content. Podcasts don\u2019t require too special or expensive equipment, while you can make the topic more interesting by inviting other niche experts to join you and express their own opinions. This format is particularly popular among commuters who want to educate themselves while traveling.<\/p>\n This advice seems a little too obvious, but we simply cannot overestimate the importance of social media. Make sure to create a lot of content-related images and keep posting them on Facebook, Instagram, and other platforms because it\u2019s by far the simplest way to raise brand awareness. But you must never use boring stock photos \u2013 they are way too generic and ugly!<\/p>\n Webinars make a great opportunity to utilize old content by digesting it into a single topic of discussion. As a marketer, you probably have tons of correlated articles that you can compile and cover subjects from a variety of different angles. Needless to say, brand followers will love to see such a thorough repurposing effort.<\/p>\n The last suggestion on our list is extremely important for B2B marketers. LinkedIn gathers professionals from all over the world, so don\u2019t miss the chance to share your content on this network and boost professional authority among decision makers and other relevant stakeholders in your niche.<\/p>\n Inbound marketing is critical to the success of your marketing strategy in general. It depends mostly on the quality of your content, but sometimes it\u2019s just not possible to keep coming up with fresh and exciting topics week after week.<\/p>\n In such circumstances, content repurposing becomes a powerful tool that enables you to create new posts easily while still being able to drive user interest, leads, and conversion. Our post showed you 10 content repurposing tips to help you improve the inbound marketing strategy.<\/p>\n Make sure to test these tricks as they can save you a lot of time and efforts, while the results are guaranteed.<\/p>\n","protected":false},"excerpt":{"rendered":" We all know that content creation is a quintessential marketing model of our era, but it doesn\u2019t make the process any less difficult or time-consuming. 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1. Engage the Audience by Solving Problems<\/h3>\n
2.\u00a0 Use Twitter for Repurposing<\/h3>\n
3. Create Infographics<\/h3>\n
4. Answer Questions on Quora<\/h3>\n
\n
5. Exploit Video Marketing<\/h3>\n
6. Go Live<\/h3>\n
7.\u00a0 Record Podcasts<\/h3>\n
8. Share Images on Social Networks<\/h3>\n
9. Organize a Webinar<\/h3>\n
10.\u00a0 Don\u2019t Forget LinkedIn<\/h3>\n
Conclusion<\/h3>\n