{"id":3884,"date":"2019-01-09T07:06:30","date_gmt":"2019-01-09T07:06:30","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=3884"},"modified":"2019-06-18T13:21:28","modified_gmt":"2019-06-18T13:21:28","slug":"the-importance-of-blogging-for-small-businesses-2019-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/the-importance-of-blogging-for-small-businesses-2019-digital-marketing-strategy\/","title":{"rendered":"The Importance of Blogging for Small Businesses 2019 Digital Marketing Strategy"},"content":{"rendered":"

As the New Year approaches, now is the time to reassess your digital marketing strategy, catch on to the most defining trends<\/a><\/u> of the year ahead, and look for opportunities for improvement. And we\u2019ll say it straight out: if you\u2019re running a small business and don\u2019t have a blog section on your website, starting a blog should be your number one digital marketing priority for 2019.<\/p>\n

If you think your business is too<\/em> small for a blog or that the endeavour isn\u2019t a sound investment, we\u2019re here to show you why that\u2019s not true. In this post, we\u2019ll talk about why blogging is an invaluable digital marketing tool<\/a> for small businesses and why it\u2019s never too early to start.<\/p>\n

Build authority<\/h3>\n

You\u2019ve undoubtedly noticed numerous businesses with impressive blog sections on their websites<\/a><\/u>. They provide quality content for their audiences and exhibit their vast expertise within their respective industries. Now, that might look intimidating to you, but the fact of the matter remains that quality content and expertise aren\u2019t conditioned by the size of a business \u2013 and a blog is a cheap and efficient tool which allows you to prove this.<\/p>\n

As a small business, you want to show that you\u2019re an expert in your industry and build authority. By providing your audience with valuable content regarding your industry or certain niche areas, you\u2019ll essentially be building trust and helping them establish confidence in your brand.<\/p>\n

Connect with industry experts<\/h3>\n

In direct relation to the previous point \u2013 as you establish authority within your respective field, you put your brand out there not just for your target audience, but for other small business owners, industry experts, and niche influencers. A blog gives your small business a voice, and once you have that, you\u2019re ready to network successfully in the vast digital space. You\u2019ll find there are valuable opportunities to connect with industry experts and relevant personas everywhere \u2013 on social networks (Twitter especially<\/a><\/u>), in the comments section, or by reaching out to them and offering to guest post on their blog.<\/p>\n

Build brand awareness and drive traffic to your site<\/h3>\n

Through blogging, you have a unique opportunity not only to establish your authority as an expert, but also to showcase personality and boost brand awareness<\/a><\/u>. These are all crucial to establishing a strong brand image<\/a><\/u> and forming a fruitful relationship with your audience \u2013 a relationship that will cultivate trust and help turn followers into customers.<\/p>\n

Social media plays a central role as the ultimate channel for building a following and maintaining your brand image. When you pair a strong social media presence with a blog, you have one of the most powerful tools out there for driving traffic to your website.<\/p>\n

Boost your website\u2019s search engine rankings<\/h3>\n

Blogging is an absolutely essential tool for SEO (search engine optimization)<\/a> and businesses who are leveraging it effectively are able to see the fruit of their labour when they find their websites on the first page of search engine results. With improved search engine rankings and the potential for making it to the first page, your brand\u2019s visibility will be enhanced multiple times over, and you\u2019ll have a chance to put your competition far behind.<\/p>\n

However, SEO is not a set-and-forget kind of deal, but rather a continuous process that entails both optimizing blog content and generating backlinks<\/a><\/u> through guest blogging. You can\u2019t see results overnight, but with time, your SEO efforts will prove vital to driving traffic to your website.<\/p>\n

Build your email list and maintain your audience\u2019s attention<\/h3>\n

An oldie but a goodie, email marketing<\/a><\/u> still remains a valuable and efficient marketing tool for businesses small and large. Whether email marketing is already a part of your sales funnel or you plan to implement it in your strategy in the near future, a blog is the ideal companion to complement your strategy \u2013 and vice versa.<\/p>\n

Firstly, when people land on your blog, check out your content and see that it provides value for them, they\u2019ll be more likely to subscribe to your mailing list<\/a><\/u> afterward \u2013 because there\u2019s something in it for them, such as a monthly newsletter with fresh blog content related to their personal interests. This way, you\u2019ll have captured a much larger number of leads than your website could on its own.<\/p>\n

Secondly, incorporating a newsletter into your email marketing strategy<\/a> helps you maintain your audience\u2019s attention. It helps you ensure your prospects keep coming back and cultivate an interest in your brand. By combining the two, you\u2019ll have a powerful tool for building trust, driving conversions<\/a><\/u>, and boosting customer loyalty.<\/p>\n

These are some of the most important benefits of blogging for small businesses \u2013 the things that need your immediate attention when you look over your marketing goals for the year ahead. All in all, a blog is a valuable tool for driving growth and once you dive into it, you\u2019ll continuously be finding new opportunities and ways to supplement your digital marketing strategy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the New Year approaches, now is the time to reassess your digital marketing strategy, catch on to the most defining trends of the year ahead, and look for opportunities for improvement. And we\u2019ll say …<\/a><\/p>\n","protected":false},"author":132,"featured_media":3885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,243,11,242],"tags":[],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-marketing-services","category-social-media-marketing","category-social-media-services"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/3884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=3884"}],"version-history":[{"count":3,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/3884\/revisions"}],"predecessor-version":[{"id":4113,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/3884\/revisions\/4113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/3885"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=3884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=3884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=3884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}