Influencer marketing campaigns are becoming increasingly popular. This marketing approach taps into existing social media community leaders, termed as influencers, to effectively communicate brand content and messaging over platforms such as Twitter, Instagram and LinkedIn.<\/p>\n
Influencer marketing is now an acceptable marketing practice known for its tactual simplicity and straightforward approach. However, it needs to be done right to improve your SEO score<\/a>.<\/p>\n Here are seven innovative influencer marketing campaigns that will inspire you:<\/p>\n 1. Boxed Water\u2019s ReTree Project <\/strong><\/p>\n The BoxedWater Company wanted to highlight its environmentally-friendly packaging. Accordingly, it built its influencer campaign around an environmental cause. The campaign involved the National Forest Foundation and several influencers to promote the ReTree Project.<\/p>\n As part of the campaign, the company promised to plant two trees in association with the Foundation for every photo posted by Instagram users with the #ReTree campaign hashtag.<\/p>\n By using influencers to drive awareness for the campaign among their respective audiences, BoxedWater was able to attract many more participants, including celebrities.<\/p>\n 2. DJ Khaled\u2019s Buzzworthy Celebrity Takeover <\/strong><\/p>\n Influencer campaign planners sometimes need to identify how to generate interest by leveraging celebrities as influencers. Stride Gum wanted to leverage the famous hip-hop producer, DJ Khaled because they figured that the DJ\u2019s Snapchat followers matched the brand\u2019s audience set. Rather than the usual product endorsement, the company decided to have DJ Khaled regularly take over Stride Gum\u2019s Snapchat page. The takeover included everything \u2013 from interviews to fun conversations.<\/p>\n The influencer campaign led DJ Khaled\u2019s followers to Stride Gum\u2019s Snapchat and also helped the company improve its SEO score.<\/p>\n 3. Nikon and SXSW\u2019s Strategic Partnership <\/strong> In this manner, they increased their reach. Another benefit of such a strategic partnership is the business benefits since every social media update garners attention and engagement for two independent companies and businesses.<\/p>\n If you can position your company as an influencer, you can look for a relevant influence partner and complement each other\u2019s efforts when it comes to social media and influencer marketing.<\/p>\n 4. Sony and 17 Million Users <\/strong> In this manner, the company ended up with 17 million engaged Instagram users, each of them convinced by a team of Instagram \u00a0influencers<\/a> who had experienced the product\u2019s strong selling points.<\/p>\n 5. Glossier Hitting 10 Million Views in a Month <\/strong> 6. Fiji Water\u2019s Fitness-led Campaign <\/strong> The idea behind this concept is to come up with a marketing campaign with relevant content <\/a>that delivers value to your influencer\u2019s and brand\u2019s audience.<\/p>\n 7. Dorot And Audience Engagement <\/strong> Instead of explaining to the potential audience how good their product was, they demonstrated how it worked<\/a>. This campaign is a great example of how you can introduce valuable content that adds to the product value. This approach should work better than a standard promotion.<\/p>\n All seven influencer campaigns had a different approach when it came to using influencer marketing. Remember that when dealing with other members on the marketing team, let them know the company goals and values to increase the chances of creating a successful campaign.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Influencer marketing campaigns are becoming increasingly popular. This marketing approach taps into existing social media community leaders, termed as influencers, to effectively communicate brand content and messaging over platforms such as Twitter, Instagram and LinkedIn. …<\/a><\/p>\n","protected":false},"author":172,"featured_media":4030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,939],"tags":[],"class_list":["post-4029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing-campaigns"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=4029"}],"version-history":[{"count":3,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4029\/revisions"}],"predecessor-version":[{"id":4208,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4029\/revisions\/4208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/4030"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=4029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=4029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=4029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGenerally, influencer marketing campaigns are not aimed at building partnerships. However, when these two companies were coming together, they managed to agree on having a strategic partnership to leverage their social media strengths. As part of this arrangement, only Nikon cameras were used at SXSW events. The companies also decided that all social campaigns should promote both companies on a single account\/handle.<\/p>\n
\nWhen Sony launched a new product, the Xperia Z5s smartphone, it roped in influencers to showcase the product\u2019s zoom potential among Instagram users. Rather than just asking influencers to share images that reflected the product feature, Sony decided to add a secret code on all the pictures. Every Instagram user had to redeem a code to take part in a related contest.<\/p>\n
\nGlossier wanted to build its social profile around people and micro influencers. The founder put in a strategy of building followers who could help handle the marketing for them. Every follower was encouraged to tell their own stories during the campaign and share within their local communities. With this online word of mouth exercise, the brand attained 10 million views within a month.<\/p>\n
\nFiji Water came up with an idea leveraging a blogger as an influential partner to create a content-driven campaign. Together, they produced workout videos and a personal trainer was involved in marketing the product around fitness. As part of the campaign, they also offered a very good discount for delivery services. This increased direct sales apart from promoting their brand.<\/p>\n
\nDorot is a food company that got influencers to create recipes using their herb blends. To make it more interesting, the food company contributed $1 for readers who would take action. All the influencers created a recipe and a tutorial on how to use the products.<\/p>\n