{"id":413,"date":"2012-06-20T06:56:08","date_gmt":"2012-06-20T06:56:08","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=413"},"modified":"2012-06-21T07:58:34","modified_gmt":"2012-06-21T07:58:34","slug":"has-your-brand-achieved-gaming-glory-yet","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/has-your-brand-achieved-gaming-glory-yet\/","title":{"rendered":"Has your brand achieved gaming glory yet?"},"content":{"rendered":"

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing<\/a>.<\/p>\n

Basically, gamification means using gaming techniques like scores, rewards, points, competition, etc. in a non-game context. And why does it work? It works because it allows your target audience to engage with the brand in a manner they find entertaining and enjoyable.<\/p>\n

Simply put, it helps you cut through the barrage of promotional messages to make a memorable impact on your customers. And considering that the average Indian consumer is exposed to almost 3000 ads every single day<\/em><\/strong>, gamification does seem like a reliable way to market to your customers and win their preference without being one of those annoying ads they might consciously choose to ignore.<\/p>\n

Not just popular consumer brands, but even technology and financial product brands are successfully using gamification and rewards to build a tribe of loyal customers.<\/p>\n

You can check this presentation on Gamification<\/a> to understand the basics of gamification and its importance in a brand\u2019s digital marketing strategy.<\/p>\n

Do you recollect any successful gamification techniques used by a brand? How was your experience with the game? Do you think gamification is the right way forward? Would you prefer a social media agency<\/a> that has the creative and technical capabilities to include gamification in the digital marketing strategy? Would be great to hear what you have to say.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[72,93,94,71],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-digital-marketing-strategy","tag-gamification","tag-gaming","tag-social-media-agency"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":4,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"predecessor-version":[{"id":415,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/413\/revisions\/415"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}