{"id":4218,"date":"2020-02-11T11:23:53","date_gmt":"2020-02-11T11:23:53","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=4218"},"modified":"2020-04-23T09:23:19","modified_gmt":"2020-04-23T09:23:19","slug":"5-reasons-why-you-need-to-use-infographics-in-your-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/5-reasons-why-you-need-to-use-infographics-in-your-marketing-campaign\/","title":{"rendered":"5 Reasons Why You Need to Use Infographics In Your Marketing Campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With millions of new blog posts being published every day, the competition to rank first on Google becomes tougher and harder these days. If you don\u2019t create content that\u2019s unique and eye-catching, you won\u2019t be able to attract the audience\u2019s attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling with your blog posts, maybe it\u2019s time to start creating something different like infographics. What exactly is an infographic? An infographic is a visual representation of data or information. It\u2019s created to present complex data and information in a simple and engaging way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, infographics are created to transform your generic and boring article into visually engaging content. In this article, we\u2019ll go through five reasons why you really need to include infographics in your marketing campaign.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The audience is more attracted to visuals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Humans are visual creatures. We understand information much better if it\u2019s accompanied by an image. <\/span><a href=\"https:\/\/link.springer.com\/article\/10.1007%2FBF02765184\"><span style=\"font-weight: 400;\">Scientific research<\/span><\/a><span style=\"font-weight: 400;\"> has proved that adding images to a text can enhance our learning abilities by a whopping 323%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As visual beings, the audience is naturally more attracted to visual content than mere text-based articles. And several studies have backed up this claim:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">60% of the audience is more likely to click on brands whose images appear on the search engine results. (Wishpond)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posts with images receive 94% more page visits and engagement than posts without images. (Wishpond)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using colorful images in a blog post can attract 80% more readers. (Xerox)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Easier to understand and faster to read<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re living in a fast-paced world, where the audience\u2019s attention span is much shorter than it used to be. Back in 2000, marketers had 12 seconds to make the audience interested in the content. But today, the span has shortened into just 8 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It becomes more and more important for you to create content that\u2019s easy to understand and read. This way, it won\u2019t take a lot of the audience\u2019s time and will make them much more likely to read your work.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why content like <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/digital-marketing-infographics.shtml\">infographics<\/a> is the type of content that fits today\u2019s audience better. As already explained, infographics have the ability to turn complicated articles into simple and easily digestible content.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">More efficient to make\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s more efficient to use infographics in your marketing campaign than both articles and videos. Why? Let me explain. When you write an article, no matter how long it is, it can only be published on one website. If you want to be posted on another website, you have to write a brand new article. It\u2019s a complete waste of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not the case with infographics. One infographic can be shared on multiple websites platforms, thus saving you a lot of time and effort. Sure, you may have to write a few different intros for the infographic, but it\u2019s very short. Usually, you\u2019re only required to write 100 &#8211; 250 words of an intro. Much better than having to write a 2.000-word article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With videos, it\u2019s a simple fact that it\u2019s much more expensive to make. Sure, videos bring in great results for your marketing campaign. But if you just get started, it\u2019s better to start with the more affordable option first.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Higher chance of going viral<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As previously stated, an infographic can be shared across multiple different websites. Not only that, but infographics can also be shared on social media platforms, emails, and even printed materials like brochures and posters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it\u2019s so easy to share, infographics have a very high chance of going viral, as long as it contains valuable content. According to a study by Slideshare, people are 3 times more likely to share infographics on social media than any other type of content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more people share it, the more likely it will get picked up by a major publication. When that happens, your infographic will surely become viral. Just like our infographic that got picked up by a major business site, <\/span><a href=\"https:\/\/milkwhale.com\/resources\/our-own-infographic-that-ended-up-on-entrepreneur-com\/\"><span style=\"font-weight: 400;\">Entrepreneur.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Higher engagement rate on social media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the previous point, we learned that infographics are 3 times more likely to get shared on social media platforms. The good news is, using infographics on social media can boost your engagement rate as well:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you post something on Facebook with images, you\u2019ll get twice more engagement than text-only posts. (Buzzsumo)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting images on LinkedIn attracts 98% more comment rate. (LinkedIn)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tweets with images are 15 more likely to be retweeted. They also get 18% more clicks than tweets without images. (Buffer)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With millions of new blog posts being published every day, the competition to rank first on Google becomes tougher and harder these days. If you don\u2019t create content that\u2019s unique and eye-catching, you won\u2019t be<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/5-reasons-why-you-need-to-use-infographics-in-your-marketing-campaign\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":188,"featured_media":4220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[939,10],"tags":[],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-campaigns","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/188"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":4,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"predecessor-version":[{"id":4338,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4218\/revisions\/4338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/4220"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}