{"id":436,"date":"2012-07-23T12:04:47","date_gmt":"2012-07-23T12:04:47","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=436"},"modified":"2012-07-23T12:10:39","modified_gmt":"2012-07-23T12:10:39","slug":"tips-to-resolve-web-content-duplicity-and-maintain-a-good-ranking-on-search-engines","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/tips-to-resolve-web-content-duplicity-and-maintain-a-good-ranking-on-search-engines\/","title":{"rendered":"Tips to Resolve Web Content Duplicity and Maintain a Good Ranking on Search Engines"},"content":{"rendered":"

There are a lot of techniques, executives managing search engine optimization, are using these days; to get a better ranking on search engines. Unfortunately, not all of them are worth a mention as they involve deceitful, fraudulent measures. One such commonly used deceitful measure is\u00a0duplicating web content<\/strong>.<\/p>\n

There may be justifiable business reasons why you might want to or need to have duplicate content on various pages of your own website or on another very similar page. However, including such duplicate content can result into\u00a0search engines<\/a> lowering your rankings if you don\u2019t follow the necessary coding protocol. Before understanding what this ideal protocol is, let\u2019s understand what \u2018duplicate content\u2019 is.<\/p>\n

Definition of \u2018Duplicate Content\u2019<\/strong><\/p>\n

\u201cDuplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar\u201d \u2013 By, Google Support<\/p>\n

Search engines regularly update and implement new filters to specially scrutinize duplicate content and relegate it to lower search engine ranks; in order to offer best results to the users of these search engines.<\/p>\n

Solution for Content Duplicity<\/strong><\/p>\n

If your website has two or more identical (similar or appreciably similar) pages, the best way to indicate this to the Google search engine, and specify your\u00a0\u2018preferred URL\u2019 or \u2018canonical position\u2019<\/strong> of the content; is to use canonical tag. \u00a0Canonical means the \u2018original one.\u2019 You can simply use a link\u00a0rel=\u201ccanonical\u201d<\/em> tag to all the web pages which are not the canonical ones. By doing this, you are indicating to Google that the page being coded is not the canonical URL, and that the link mentioned in the code is the canonical position. For using the \u2018canonical\u2019 tag, you must first identify the list of urls where the same content is present. Once you find the URLs where the duplicate content lies, you need to use the \u2018canonical\u2019 tag on all the non canonical pages.<\/p>\n

Example<\/strong>:\u00a0 If you want\u00a0http:\/\/www.ethinos.com\/digitalmarketing\/search-engine-marketing.html<\/strong> to be the preferred URL for your listing, you can indicate this to search engines by adding a\u00a0<link>\u00a0element with the attribute\u00a0rel=”canonical”\u00a0on the non-canonical pages. To do this, create a link as follows:<\/p>\n

<link rel=”canonical” href=” http:\/\/www.ethinos.com\/digitalmarketing\/search-engine-marketing.html<\/strong>“><\/p>\n

How do you handle content duplicity issues? Do you know any other effective solutions apart from using canonical tags? Does your digital marketing company monitor your website rankings and resolve content duplication issues?<\/p>\n

Do share your opinions and experience! You can always contact\u00a0Ethinos Digital Marketing<\/a> for assistance.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are a lot of techniques, executives managing search engine optimization, are using these days; to get a better ranking on search engines. Unfortunately, not all of them are worth a mention as they involve …<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[74,100,333],"class_list":["post-436","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-digital-marketing-company","tag-duplicate-content","tag-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":3,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/436\/revisions\/438"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}