{"id":4499,"date":"2021-01-06T10:25:22","date_gmt":"2021-01-06T10:25:22","guid":{"rendered":"https:\/\/www.ethinos.com\/blog\/?p=4499"},"modified":"2021-01-06T10:25:22","modified_gmt":"2021-01-06T10:25:22","slug":"one-stop-guide-for-selling-on-amazon","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/one-stop-guide-for-selling-on-amazon\/","title":{"rendered":"One Stop Guide for Selling on Amazon &#8211; The Do&#8217;s and Don&#8217;ts That You Need to Know"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4501\" src=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/amazon-seller-application.jpg\" alt=\"Amazon seller application\" width=\"512\" height=\"341\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/amazon-seller-application.jpg 512w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/amazon-seller-application-300x200.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.marketplacepulse.com\/amazon\/number-of-sellers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research by Marketplace Pulse<\/span><\/a><span style=\"font-weight: 400;\">, there were over 2.3 million active sellers on Amazon worldwide in 2020. However, only 1% of them are considered &#8220;big time&#8221; &#8212; where they make more than $1 million per year. Less than 10% were able to reach $100,000 in yearly sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how fierce the competition on Amazon is. And for you to be in the 1% or 10% market share, it is not enough that you gobble up Amazon <\/span><a href=\"https:\/\/www.ethinos.com\/blog\/seo-tips-how-to-do-it-right-in-2020\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO tips<\/span><\/a><span style=\"font-weight: 400;\"> or sell a wonder product to make you stand out. It is also important to be aware of the do\u2019s and don&#8217;ts of selling on Amazon. Don&#8217;t worry, we&#8217;ve got you!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the effective Amazon selling tactics you can apply and the common mistakes that you should avoid at all costs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do show only the product in the main image.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not only the main image, but all your pictures on the product detail page must only show the product you are selling. No more, no less. Apply a &#8220;what you see is what you get&#8221; rule on product images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t do anything that would confuse your buyers, like adding another item on the image that is not included in the package. If you do this, you will soon get a complaint to the tune of, &#8220;My package was missing an item&#8230;&#8221; Remember that <\/span><a href=\"https:\/\/www.searchenginejournal.com\/amazon-image-optimization\/378065\/#close\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">images<\/span><\/a><span style=\"font-weight: 400;\"> help customers decide if a product is right for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you must ensure that your main image has a white background (RGB 255, 255, 255) and is of high quality. This is because it is the first thing that customers see while they are browsing. The image should be appealing and eye-catching.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Don&#8217;t create lame product titles.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Please don&#8217;t. The product title is another element in your product detail page that a buyer first sees. While your images should be eye-catching, your product title must be clickable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyers will only click on a product that they intend to buy. So if a customer is searching for a &#8220;rechargeable wireless mouse,&#8221; then this keyword must be in the product title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides writing click-worthy titles, you must follow Amazon&#8217;s guidelines, as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid promotional phrases like &#8220;50% off,&#8221; &#8220;bestseller,&#8221; or &#8220;free shipping.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The title\u2019s length should be less than 80 characters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abbreviate measurements (i.e., &#8220;in.,&#8221; &#8220;cm,&#8221; &#8220;kg,&#8221; and &#8220;lb&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speaking of measurements, follow the measurement system of the country wherein you are selling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t use ALL CAPS.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4502 size-full\" src=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/product-review.png\" alt=\"Product review\" width=\"983\" height=\"652\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/product-review.png 983w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/product-review-300x199.png 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/product-review-768x509.png 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Do ask for product reviews.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon encourages its sellers to ask for <\/span><a href=\"https:\/\/www.ethinos.com\/blog\/boosting-sales-with-user-generated-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reviews<\/span><\/a><span style=\"font-weight: 400;\"> because it is one of the ranking factors that the A9 algorithm considers. However, what Amazon dislikes is soliciting only positive reviews and ratings from customers. It is also taboo to ask for five-star reviews in exchange for an incentive or monetary reward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you ask for reviews without crossing the line? One of the ways is to utilize the &#8220;Request a Review&#8221; button on the Order Details page. To access this feature:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the Manage Orders page in your Seller Central account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose an order in the list. You will be directed to the Order Details page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From there, find the &#8220;Request a Review&#8221; button on the top right side of the page.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After you hit the button, Amazon will send an email to the customer with a message like this:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Your opinion matters!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Seller [seller name] requests you to share your experience with your recent order with other Amazon shoppers. Please take a moment to review your recent Amazon purchase.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Short, sweet, and direct to the point.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Don&#8217;t open multiple accounts.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you want to get suspended real quick? Then you should try opening multiple accounts on Amazon. Yes, this is the possible result of such a daring act.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.modernretail.co\/platforms\/i-wish-i-could-talk-to-a-real-person-thousands-of-amazon-sellers-find-themselves-in-the-dark-after-mass-suspensions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">thousands of sellers were suspended<\/span><\/a><span style=\"font-weight: 400;\"> by Amazon last October 2020 because they have violated the multiple-account rule. It wasn&#8217;t clear exactly how many sellers were affected. But according to Kika Angelic of e-commerce group Seller Union, it was around 1,500 sellers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what is the purpose of having multiple accounts? Some black hat sellers want to stretch the limits of Amazon&#8217;s policies. If one account gets suspended, they would still have &#8220;backup&#8221; accounts. It is not worth it, though, and Amazon will find out, one way or another.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do protect your account.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do you <\/span><a href=\"https:\/\/www.ethinos.com\/blog\/how-keeping-an-eye-on-your-competitors-makes-your-seo-rankings-better\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keep an eye on competitors<\/span><\/a><span style=\"font-weight: 400;\">? Besides employing effective selling and marketing strategies, you should be on the lookout for competitors who use black hat techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of black hat techniques include leaving fake positive reviews, false infringement claims, and product listing hijacking. Unfortunately, you don&#8217;t have all the time in the world to monitor your account 24\/7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can mitigate this by protecting your Seller Central account and your products. How? Enroll in Amazon Brand Registry, Transparency, and Project Zero programs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4503\" src=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/account-health-monitoring-1024x683.jpeg\" alt=\"Account health monitoring\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/account-health-monitoring-1024x683.jpeg 1024w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/account-health-monitoring-300x200.jpeg 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/account-health-monitoring-768x512.jpeg 768w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2021\/01\/account-health-monitoring.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Don&#8217;t ignore your account health.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How often do you conduct an <\/span><a href=\"https:\/\/sellerinteractive.com\/services\/amazon-full-account-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon account optimization<\/span><\/a><span style=\"font-weight: 400;\">? Does it include monitoring your Account Health page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is an Account Health page? It is the page that displays various performance targets that you need to accomplish as a seller. Think of it as KPIs (key performance indicators) or a report card in school. Some performance targets are Order Defect Rate, Valid Tracking Rate, and Late Shipment Rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you fail to meet the targets set by Amazon, your account might get suspended. This is why you should make it a habit to check your Account Health page before the day ends.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you want to <\/span><a href=\"https:\/\/sell.amazon.com\/sell.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">start selling on Amazon<\/span><\/a><span style=\"font-weight: 400;\"> in no time? You may begin by following the do\u2019s and don&#8217;ts mentioned above. More importantly, you must abide by Amazon policies at all times and make sure that you provide your customers with quality service. Soon, you will see yourself with the top 1% who make more than a million dollars in yearly sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the research by Marketplace Pulse, there were over 2.3 million active sellers on Amazon worldwide in 2020. However, only 1% of them are considered &#8220;big time&#8221; &#8212; where they make more than $1<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/one-stop-guide-for-selling-on-amazon\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":220,"featured_media":4500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[955,954],"class_list":["post-4499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","tag-amazon","tag-amazon-guide-for-selling"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=4499"}],"version-history":[{"count":1,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4499\/revisions"}],"predecessor-version":[{"id":4504,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/4499\/revisions\/4504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/4500"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=4499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=4499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=4499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}