{"id":63,"date":"2010-12-20T07:02:45","date_gmt":"2010-12-20T07:02:45","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=63"},"modified":"2014-11-21T11:12:52","modified_gmt":"2014-11-21T11:12:52","slug":"check-list-for-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/check-list-for-search-engine-optimization\/","title":{"rendered":"Check List for Search Engine Optimization"},"content":{"rendered":"<p>Given below is a list of some key things that companies need to keep in mind before spending time and money on an SEO effort. <a href=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2010\/12\/SEO11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-68 alignright\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2010\/12\/SEO11-277x300.jpg\" alt=\"Digital Marketing Agency\" width=\"277\" height=\"300\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2010\/12\/SEO11-277x300.jpg 277w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2010\/12\/SEO11.jpg 370w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/><\/a><\/p>\n<p>\u2022\tIs the keyword present in the domain? If possible, this will reduces the link building effort.<br \/>\n\u2022\tIs your keyword present in the URL? Use your target keywords in the URL if possible.<br \/>\n\u2022\tAre your keywords present in title tag? Try to keep these as close to the beginning of the page as possible.<br \/>\n\u2022\tAre keywords present in the description meta tags?  This should reflect your services or products (What you are offering).<br \/>\n\u2022\tAre your keywords in the alt image tags?<br \/>\n\u2022\tCheck for ease of navigation and user friendly structure. Your website should be easily navigable and accessible to the user.<br \/>\n\u2022\tCreate a custom 404 not found page.<br \/>\n\u2022\tCheck for the page redirects &#8211; if changing address use appropriate page redirect 301 or 302.<br \/>\n\u2022\tKeyword Density in body copy\/text: Should be between 5 to 10%.<br \/>\n\u2022\t Individual keyword Density should be between 1 to 6%.<br \/>\n\u2022\tKeywords in heading tag: Use H1 to H6 to write headings on your webpage.<br \/>\n\u2022\tKeyword font is either bold or italic where possible to show emphasis.<br \/>\n\u2022\tKeyword phrase order anticipates search terms: try to pre-empt how people search on search online.<br \/>\n\u2022\tKeyword should appear early in page.<br \/>\n\u2022\tNo keyword stuffing \u2013 search engines can penalize your website which will disappear from the results.<br \/>\n\u2022\tUse keywords in anchor text: optimize clicks on those links to get the good inter linking structure set up.<br \/>\n\u2022\tKeyword phrases should be structured around the popular search terms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Given below is a list of some key things that companies need to keep in mind before spending time and money on an SEO effort. \u2022 Is the keyword present in the domain? If possible,<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/check-list-for-search-engine-optimization\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[17,18,6],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-seo-check-list","tag-seo-optimization","tag-seo-tips"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":6,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":66,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions\/66"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}