{"id":635,"date":"2013-01-29T10:23:06","date_gmt":"2013-01-29T10:23:06","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=635"},"modified":"2013-01-29T10:23:06","modified_gmt":"2013-01-29T10:23:06","slug":"find-out-what-graph-search-facebook-new-feature-is-all-about","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/find-out-what-graph-search-facebook-new-feature-is-all-about\/","title":{"rendered":"Find out what Graph Search, Facebook\u2019s new feature is all about!"},"content":{"rendered":"<p>The Facebook Graph Search is a new Facebook feature\u00a0which gives people the ability to \u2018map out their relationships with the people and things they care about.\u2019 The Graph Search is\u00a0a\u00a0new way\u00a0for you to find people, photos, places and interests that are most relevant to you on Facebook.<\/p>\n<p>Facebook in one of their newsrooms explained the graph like this:<\/p>\n<p>\u201cGraph Search and web search are very different. Web search is designed to take a set of keywords (for example: \u2018hip hop\u2019) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: \u2018my friends in New York who like Jay-Z\u2019) to get that set of people, places, photos or other content that has been shared on Facebook. We believe they have very different uses.\u201d<\/p>\n<p>It is available as a beta preview on the website, where people can join the waiting list for a preview of the tool.<\/p>\n<p>Facebook will draw its set of results from information such as occupation, alma mater, address, events, etc. that you and I have entered on our profiles; tags, photos, locations we have been to and our long lists of Facebook page likes on communities, brands, activities, etc.<\/p>\n<p>If you are wondering what kind of searches can come out of a Facebook Graph search, <a href=\"http:\/\/actualfacebookgraphsearches.tumblr.com\/\">Actual Graph Searches<\/a>, a tumblr blog by Tom Scott, will help you understand it.<\/p>\n<p>Some of the search results which were crowd-sourced are funny, hypocritical and embarrassing at times as shown below:<\/p>\n<p><em>\u201cMarried people who like Prostitutes \u2026 these people\u2019s spouses\u201d<\/em><\/p>\n<p><em>\u201cCurrent employees of Tesco who like horses\u201d<\/em><\/p>\n<p><em>\u201cCurrent employers of people who like Racism\u201d<\/em><\/p>\n<p><em>\u201cSpouses of married people who like [cheat-on-your-partner dating site] Ashley Madison\u201d<\/em><\/p>\n<p><em>\u201cMothers\u00a0of\u00a0Catholics\u00a0from\u00a0Italy\u00a0who\u00a0like\u00a0Durex\u201d<\/em><\/p>\n<p><em>\u201cPeople who like Focus on the Family [anti gay marriage] and Neil Patrick Harris [very gay and due to be married with kids]\u201d<\/em><\/p>\n<p><em>\u201cSingle women who live nearby and who are interested in men and like Getting Drunk\u201d<\/em><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-636\" title=\"smo\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/01\/smo.png\" alt=\"SMO\" width=\"606\" height=\"554\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/01\/smo.png 606w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/01\/smo-300x274.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/em><\/p>\n<p>Have you got a chance to try out Facebook Graph Searches? Do you think it makes the whole process of finding people with specific interests a lot more fun? Will it end up being a boon or a bane to marketing?<\/p>\n<p>Let us know your thoughts in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Facebook Graph Search is a new Facebook feature\u00a0which gives people the ability to \u2018map out their relationships with the people and things they care about.\u2019 The Graph Search is\u00a0a\u00a0new way\u00a0for you to find people,<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/find-out-what-graph-search-facebook-new-feature-is-all-about\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[119],"class_list":["post-635","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-facebook-graph-search"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":2,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":638,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/635\/revisions\/638"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}