{"id":679,"date":"2013-03-01T09:57:41","date_gmt":"2013-03-01T09:57:41","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=679"},"modified":"2013-03-01T10:03:46","modified_gmt":"2013-03-01T10:03:46","slug":"2-free-tools-no-search-marketer-can-afford-to-ignore","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/2-free-tools-no-search-marketer-can-afford-to-ignore\/","title":{"rendered":"Google Analytics and Google Webmaster &#8211; 2 Free Tools no Search Marketer can afford to ignore!"},"content":{"rendered":"<p>Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of the biggest mistakes that search marketers in the digital marketing agency can make. GA and GWT help you to track website traffic and errors of the website respectively. These two tools give you an in-depth analysis of your website; and can help you plan an effective search engine optimization strategy that enhances the impact of your <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/digital-strategy.html\">digital marketing strategy<\/a>.<\/p>\n<p>In this blog post, I will help you to understand and track the analysis of some important data that you get from GA &amp; GWT.<\/p>\n<p>Let\u2019s start with <a href=\"http:\/\/www.google.com\/analytics\/\">Google Analytics<\/a>. The sections I will cover are Real Time, Mobile, Search-Organic, and Not Provide Data.<\/p>\n<ul>\n<li><b><span style=\"text-decoration: underline;\">Real Time: <\/span><\/b>Real time data source is one of the useful sources to track current visitors on your website. Real time section will help you to know the location, country, source, keyword, URL, of the visitor on your website. This will help you determine which URL and keyword you need to optimize. \u00a0E.g. in the image below, digital marketing company is a keyword that should be optimized.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-680\" alt=\"Google Analytics\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics.png\" width=\"630\" height=\"345\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics.png 630w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics-300x164.png 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Analytics-624x341.png 624w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<ul>\n<li><b style=\"line-height: 1.714285714; font-size: 1rem;\"><span style=\"text-decoration: underline;\">Mobile Users:<\/span><\/b><span style=\"line-height: 1.714285714; font-size: 1rem;\"> GA is one of the best source to track mobile users visiting your website. Tracking this data will help you to make your website more user friendly for mobile devices. It will also help you to track bounce rate and page visit time. Through this data you can improve certain pages of your website or mobile website; and ensure that users have a great experience. E.g. in the image below, Apple iPhone is one of the major mobile devices that is being used by mobile visitors to the page.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-681\" alt=\"Mobile Search\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Mobile-Search.png\" width=\"628\" height=\"278\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Mobile-Search.png 628w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Mobile-Search-300x132.png 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Mobile-Search-624x276.png 624w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/p>\n<ul>\n<li><b style=\"line-height: 1.714285714; font-size: 1rem;\"><span style=\"text-decoration: underline;\">Search-Organic: <\/span><\/b><span style=\"line-height: 1.714285714; font-size: 1rem;\">This section is one of the most useful sections to track organic visitors to your website. You can track Keywords, Landing Pages, <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/search-engine-marketing.html\">Search Engines<\/a>, Country, etc. This data will help you to keep a track of which new keyword your website is getting traffic from, which URL your website has got most of its visitors from, and which country most of the visitors to your website come from. All this data will help you optimize for the right keywords.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-682\" alt=\"Google Search\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Search.png\" width=\"595\" height=\"318\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Search.png 595w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/Google-Search-300x160.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><b style=\"line-height: 1.714285714; font-size: 1rem;\">Not Provided Data:<\/b><span style=\"line-height: 1.714285714; font-size: 1rem;\">\u00a0 Not provided data is the data that Google doesn\u2019t provide due to security reasons. If the visitor is logged-in in any Google product and does a Google search to visit your website, then GA will show (not provided) result in the keyword section.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-683\" title=\"Not provided data\" alt=\"online marketing agency\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-agency.png\" width=\"626\" height=\"337\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-agency.png 626w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-agency-300x161.png 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-agency-624x335.png 624w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>When it comes to (not provided) data, Google does not provide any details; but you can still analyze the landing pages of the (not provided) data.<\/p>\n<p>Here are the steps to get (not provided) URL data:<\/p>\n<p>I.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Click on (not provided) in the keyword section<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-684\" alt=\"online marketing company\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-company.png\" width=\"624\" height=\"216\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-company.png 624w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/online-marketing-company-300x103.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>II.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Then, in the secondary dimension, click Landing Page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-685\" alt=\"digital marketing strategy\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-strategy.png\" width=\"627\" height=\"199\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-strategy.png 627w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-strategy-300x95.png 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-strategy-624x198.png 624w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>III.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 You will get the landing pages of the (not provided) data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-686\" alt=\"digital marketing company\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-company.png\" width=\"626\" height=\"273\" srcset=\"https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-company.png 626w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-company-300x130.png 300w, https:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/03\/digital-marketing-company-624x272.png 624w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>You can track your website Bounce rate, Visit time, Locations, etc. through this technique. Once this data is analyzed, you can improve your website by making the required changes on it. <b>(The changes should be done only if your website has a high bounce rate, low visit time etc.)<\/b> You should also check (GWT) <a href=\"https:\/\/www.google.com\/webmasters\/tools\/\">Google Webmaster Tool<\/a> to find the errors.<\/p>\n<p>In my next blog post, I will be sharing insights of GWT.<\/p>\n<p>Till then, make the most of these techniques, and feel free to share queries and thoughts in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/2-free-tools-no-search-marketer-can-afford-to-ignore\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[74,72,132,135,133,134],"class_list":["post-679","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-digital-marketing-company","tag-digital-marketing-strategy","tag-google-analytics","tag-google-search","tag-google-webmasters","tag-mobile-search"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":3,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"predecessor-version":[{"id":689,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/679\/revisions\/689"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}