![\"Digital](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/06\/Ethinos.png\" "\\"DMA")
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A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I\u2019ve mentioned in a previous blog post<\/a>, working on a campaign for Olympic Gold Quest often saw us take a little break from work while crowding around a PC and cheering for a lot of the games!<\/p>\n And now, the very same campaign has got all of us excited and thrilled…again!<\/p>\n Our \u2018India Cheers Loud and Clear\u2019 campaign for Olympic Gold Quest has won a Silver in the DMA Echo Awards India 2013!<\/a> It\u2019s a first for us, of hopefully many many more!<\/p>\n Ethinos was one of the only independent, Indian digital marketing agencies to win an honour, competing with top worldwide<\/a>. Our campaign, aimed at generating awareness, support, and contributions for Olympic Gold Quest was evaluated on four critical parameters viz. Results, Strategy, Creativity, and Media Choice given a weightage of 50%, 20%, 10%, and 10% respectively. What led to victory, I believe, were a sound digital marketing strategy, timely execution, and more importantly; the cooperation and creative freedom from Olympic Gold Quest.<\/p>\n While we give our all to every campaign, irrespective of whether it qualifies for awards or not, a reinforcement like this brings with it that extra bit of happiness and enthusiasm, to keep at what we\u2019re doing without faltering in the face of challenges!<\/p>\n And winning an award for a client like Olympic Gold Guest feels great because sport is a cause that even the team members are very passionate about.<\/p>\n Like it\u2019s become a tradition at Ethinos<\/a>, the victory has duly been acknowledged and cherished with a cake!<\/p>\n And we\u2019ve already set sights on a much bigger celebration; because next time around, we\u2019re looking at turning that Silver into Gold!<\/p>\n","protected":false},"excerpt":{"rendered":" A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I\u2019ve mentioned in a previous blog post, working …<\/a><\/p>\n","protected":false},"author":4,"featured_media":800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[72,156,157],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-strategy","tag-dma-echo-awards-india-2013","tag-olympic-gold-guest"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=799"}],"version-history":[{"count":5,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/799\/revisions"}],"predecessor-version":[{"id":802,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/799\/revisions\/802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}