{"id":93,"date":"2011-01-27T11:31:19","date_gmt":"2011-01-27T11:31:19","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=93"},"modified":"2011-01-27T11:33:21","modified_gmt":"2011-01-27T11:33:21","slug":"comprehensive-insights-on-how-the-ceo-engages-with-social-media","status":"publish","type":"post","link":"https:\/\/www.ethinos.com\/blog\/comprehensive-insights-on-how-the-ceo-engages-with-social-media\/","title":{"rendered":"Comprehensive Insights on how the CEO engages with Social Media"},"content":{"rendered":"<p>The study (<a title=\"Social Media study\" href=\"http:\/\/sncr.org\/wp-content\/uploads\/2009\/11\/New_Symbiosis_Early_Research_Findings_Final_v4.pdf\" target=\"_blank\">http:\/\/sncr.org\/wp-content\/uploads\/2009\/11\/New_Symbiosis_Early_Research_Findings_Final_v4.pdf<\/a>) presented at Harvard University by the \u201cSociety For New Communications Research\u201d(<a title=\"How the CEO engages with Social Media\" href=\"http:\/\/sncr.org\/2009\/05\/27\/2009-symposium-and-awards-gala\" target=\"_blank\">http:\/\/sncr.org\/2009\/05\/27\/2009-symposium-and-awards-gala<\/a>\/ ) in November 2010, was\u00a0 a rather interesting read. I thought that a summary of their findings would be a great backdrop and insight into how the CEO and major decision makers are using social media.<\/p>\n<p>In the survey they asked questions like:<\/p>\n<ul>\n<li>Are professional networks being utilized by decision-makers in business?<\/li>\n<li>Is social media typically regarded as a trustworthy source of information for professionals?<\/li>\n<li>In what ways do professionals rely on social networks to support business decisions?<\/li>\n<li>Will social media change the business and practice of enterprise-level operations?<\/li>\n<\/ul>\n<p>The survey was administered online to 356 participants via online survey with close to a quarter (23%) are CEO of their organization, 50% are \u201cDirector\u201d or \u201cManager\u201d.<\/p>\n<p>Company size ranged from less than 100 to over 50,000 full-time employees and age was well distributed with the greatest proportion in the 36-45 range, 25 countries were represented, with 58% of respondents living in the US and all respondents were either the decision makers or influenced the decision process.<\/p>\n<p>So what were the \u201cKey Findings\u201d<\/p>\n<ol>\n<li>Professional decision-making is becoming more social,\u00a0 traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions.<\/li>\n<li>Professionals want to be collaborative in the decision-cycle but not be marketed or sold to online, however online marketing is a preferred activity by companies.<\/li>\n<li>The big three have emerged as leading professional networks: LinkedIn, Facebook &amp; Twitter.<\/li>\n<li>The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used.<\/li>\n<li>The convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships and networks.<\/li>\n<li>Professional networks are emerging as decision-support tools.<\/li>\n<li>Decision-makers are broadening reach to gather information especially among active users.<\/li>\n<li>Professionals trust online information almost as much as information gotten from in-person.<\/li>\n<li>Information obtained from offline networks still have highest levels of trust with slight advantage over online (offline: 92% \u2013 combined strongly\/somewhat trust; online: 83% combined strongly\/somewhat trust).<\/li>\n<li>Reliance on web-based professional networks and online communities has increased significantly over the past 3 years.<\/li>\n<li>Three quarters of respondents rely on professional networks to support business decisions with reliance increasing essentially for all respondents over the past three years.<\/li>\n<li>Social Media use patterns are not pre-determined by age or organizational affiliation with younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals.<\/li>\n<li>There are more people collaborating outside their company wall than within their organizational intranet.<\/li>\n<li>Professionals tend to belong to \u201cMultiple Social Networks\u201d for business with Half of respondents report participating in 3 to 5 online professional networks<\/li>\n<li>Another three in ten participate in 6 or more professional networks<\/li>\n<li>More than 7% used more than 10 professional networks<\/li>\n<li>The Big Three Social Networks Have Emerged as Professional Networks, so popular social networks are now being used frequently as professional communities with<\/li>\n<li>More than nine in ten respondents indicated that they use LinkedIn (91%)<\/li>\n<li>Half reported using Facebook (51%)\u00a0 and Twitter followed closely with (41%) &#8211; The closest next channel only scored 13%. Blogs were frequently listed as \u2018professional networks\u2019<\/li>\n<li>Mobile Is Emerging as a Frequent Professional Networking Access Point with 94% using a PC and 44% using a Mobile.<\/li>\n<li>Three quarters of respondents visit their social networks at least daily<\/li>\n<li>Four in ten visit many times each day<\/li>\n<li>All indicated that their usage has increased over the past three years<\/li>\n<li>Those who belong to more online professional networks are more likely to visit many times per day<\/li>\n<li>Small companies are more likely to indicate that they have increased their use significantly<\/li>\n<li>Professional Networks Are An Increasingly Essential Decision-Support Tool<\/li>\n<li>Three quarters of respondents rely on professional networks to support business decisions<\/li>\n<li>Reliance has increased for essentially all respondents over the past three years<\/li>\n<li>High Levels of Trust Exist in Information Obtained From Online Networks<\/li>\n<li>Offline is strengthened by online engagement \u2013 to extend relationships and collaborate<\/li>\n<li>Connecting And Collaborating Are Key Drivers For Professional Use of Social Media.<\/li>\n<li>More than half of respondents expect that in 1-2 years their company will increase social media use to share more content.<\/li>\n<li>Over half\u00a0 the respondents\u00a0 will increase social media use to do more company-wide communications.<\/li>\n<li>Changes in Company External Use of Social Media with More than half of respondents foresee more marketing programs and content distribution in the next one to two years.<\/li>\n<li>Social Media is supplementing the traditional professional decision-making cycle with great affect.<\/li>\n<li>The era of Social Media Peer Group (SMPG) has arrived and information will travel at a business velocity that has never been seen before enabled by the Internet and Web 2.0 technologies.<\/li>\n<li>Challenges are facing marketers who endeavour to mange or control social media network content<\/li>\n<li>Traditional cycles of decision-making are being disrupted by Social Media Peer Group (SMPG)<\/li>\n<li>Managing and influencing professional decision-making will be the major challenge as professionals often do not seek the information that marketers want to share online<\/li>\n<li>The greatest opportunity business has is to engage collaborative influence \u2013 via immediacy of impact through social channel.<\/li>\n<\/ol>\n<p>So how are you as CEO using social media?<\/p>\n<div id=\"_mcePaste\" style=\"position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;\"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal<\/w:View> <w:Zoom>0<\/w:Zoom> <w:TrackMoves \/> <w:TrackFormatting \/> <w:PunctuationKerning \/> <w:ValidateAgainstSchemas \/> <w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText> 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Locked=\"false\" Priority=\"33\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\" \/> <w:LsdException Locked=\"false\" Priority=\"37\" Name=\"Bibliography\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\" \/> <\/w:LatentStyles> <\/xml><![endif]--><!--[if gte mso 10]> <mce:style><!   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-priority:99; \tmso-style-qformat:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0cm 5.4pt 0cm 5.4pt; \tmso-para-margin:0cm; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:\"Times New Roman\",\"serif\";} --> <!--[endif]--><\/p>\n<p class=\"MsoNormal\">The study (<a href=\"http:\/\/sncr.org\/wp-content\/uploads\/2009\/11\/New_Symbiosis_Early_Research_Findings_Final_v4.pdf\">http:\/\/sncr.org\/wp-content\/uploads\/2009\/11\/New_Symbiosis_Early_Research_Findings_Final_v4.pdf<\/a>) presented at Harvard University by the \u201cSociety\u00a0For New Communications Research\u201d(<a href=\"http:\/\/sncr.org\/2009\/05\/27\/2009-symposium-and-awards-gala\/\">http:\/\/sncr.org\/2009\/05\/27\/2009-symposium-and-awards-gala\/<\/a> ) in November 2010,\u00a0was \u00a0a rather interesting read. I thought that a summary of\u00a0their findings would be a great backdrop and insight into how the CEO and major decision makers are using social media.<\/p>\n<p><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">In the survey they asked questions like:<\/span><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"line-height: normal;\"><span>Are professional      networks being utilized by decision-makers in business?<\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: normal;\"><span>Is social media      typically regarded as a trustworthy source of information for      professionals?<\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: normal;\"><span>In what ways do      professionals rely on social networks to support business decisions?<\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: normal;\"><span>Will social media change      the business and practice of enterprise-level operations?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"> The survey was administered online to 356 participants via online survey with\u00a0close to a quarter (23%) are CEO of their organization,\u00a050% are \u201cDirector\u201d\u00a0or \u201cManager\u201d. <\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Company size ranged from less than 100 to over 50,000 full-time employees and\u00a0age was well distributed with the greatest proportion in the 36-45 range,\u00a025 countries were represented, with 58% of respondents living in the US and\u00a0all respondents were either the decision makers or influenced the decision process.<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">So what were the \u201cKey\u00a0Findings\u201d<\/span><\/strong><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"> <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>1.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Professional decision-making is becoming more social,\u00a0\u00a0traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions. <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>2.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Professionals want to be collaborative in the decision-cycle but not be marketed or sold to online, however online marketing is a preferred activity by companies.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>3.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">The big three have emerged as leading professional networks: LinkedIn, Facebook &amp; Twitter.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>4.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>5.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">The convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships and networks.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>6.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Professional networks are emerging as decision-support tools.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>7.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Decision-makers are broadening reach to gather information especially among active users.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>8.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Professionals trust online information almost as much as information gotten from in-person.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>9.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Information obtained from offline networks still have highest levels of trust with slight advantage over online (offline: 92% \u2013 combined strongly\/somewhat trust; online: 83% combined strongly\/somewhat trust).<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>10.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Reliance on web-based professional networks and online communities has increased significantly over the past 3 years.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>11.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Three quarters of respondents rely on professional networks to support business decisions with\u00a0reliance\u00a0increasing essentially for all respondents over the past three years.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>12.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Social Media use patterns are not pre-determined by age or organizational affiliation with younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>13.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">There are more people collaborating outside their company wall than within their organizational intranet.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>14.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Professionals tend to belong to \u201cMultiple Social Networks\u201d for business\u00a0with Half of respondents report participating in 3 to 5 online professional networks<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>15.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Another three in ten participate in 6 or more professional networks<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>16.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">More than 7% used more than 10 professional\u00a0networks<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>17.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"> The Big Three Social Networks Have Emerged as Professional Networks, so popular social networks are now being used frequently as professional communities with <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>18.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">More than nine in ten respondents indicated that they use LinkedIn (91%) <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>19.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Half reported using Facebook (51%)\u00a0 and Twitter followed closely with (41%)\u00a0&#8211; <em><span style=\"font-family: &amp;amp;amp;\">The closest next channel only scored 13%.\u00a0Blogs were frequently listed as \u2018professional networks\u2019<\/span><\/em><\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>20.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Mobile Is Emerging\u00a0as\u00a0a Frequent Professional Networking Access Point with 94% using a PC and 44% using a Mobile.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>21.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span>T<span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">hree quarters of respondents visit their social networks at least daily<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>22.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Four in ten visit many times each day <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>23.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">All indicated that their usage has increased over the past three years <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>24.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"> Those who belong to more online professional networks are more likely to visit many times per day <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>25.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Small companies are more likely to indicate that they have increased their use significantly<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>26.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Professional Networks Are An Increasingly Essential Decision-Support Tool<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>27.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Three quarters of respondents rely on professional networks to support business decisions<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>28.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Reliance has increased for essentially all respondents over the past three years<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>29.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">High Levels of Trust Exist in Information Obtained From Online Networks<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>30.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Offline is strengthened by online engagement \u2013 to extend relationships and collaborate<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>31.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"> Connecting And Collaborating Are Key Drivers For Professional Use of Social Media.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>32.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">More than half of respondents expect that in 1-2 years their company will increase social media use to share more content.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>33.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Over half\u00a0 the respondents\u00a0 will increase social media use to do more company-wide communications.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>34.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Changes in Company External Use of Social Media\u00a0with More than half of respondents foresee more marketing programs and content distribution in the next one to two years.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>35.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Social Media is supplementing the traditional professional decision-making cycle with great affect.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>36.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">The era of Social Media Peer Group (SMPG) has arrived and information will travel at a business velocity that has never been seen before enabled by the Internet and Web 2.0 technologies.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>37.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Challenges are facing marketers who endeavour to mange or control social media network content<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>38.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Traditional cycles of decision-making are being disrupted by Social Media Peer Group (SMPG) <\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>39.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">Managing and influencing professional decision-making will be the major challenge as professionals often do not seek the information that marketers want to share online<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\"><span>40.<span style=\"font: 7pt &amp;amp;amp;\"> <\/span><\/span><\/span><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">The greatest opportunity business has is to engage collaborative influence \u2013 via immediacy of impact through social channel.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: &amp;amp;amp;\">So how\u00a0are you as CEO using social media? <\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The study (http:\/\/sncr.org\/wp-content\/uploads\/2009\/11\/New_Symbiosis_Early_Research_Findings_Final_v4.pdf) presented at Harvard University by the \u201cSociety For New Communications Research\u201d(http:\/\/sncr.org\/2009\/05\/27\/2009-symposium-and-awards-gala\/ ) in November 2010, was\u00a0 a rather interesting read. I thought that a summary of their findings would be a great<a class=\"moretag\" href=\"https:\/\/www.ethinos.com\/blog\/comprehensive-insights-on-how-the-ceo-engages-with-social-media\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[335,27,28,13],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-social-media","tag-social-media-for-internet-marketing","tag-social-media-marketing-tips","tag-social-media-tips"],"_links":{"self":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":5,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/posts\/93\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethinos.com\/blog\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}