EXECUTIVE DIRECTOR & JOINT MANAGING DIRECTOR
Benedict has over 18 years of experience working in Digital. He has a diverse range of skills having delivered campaigns for major international brands that span Media, SEO, Social, Content and omnichannel data analytics.
Prior to joining Ethinos, Benedict was the Managing Director of South East Asia for the programmatic platform Sociomantic Labs (dunnhumby), where he headed business across Asia servicing many leading e-commerce and retail brands.
Benedict is not shy to the Indian market as prior to Sociomantic he lived and worked in Mumbai for 6 years as one of the key leaders and EVP of Strategy of the performance marketing agency Communicate 2, now iProspect (DENTSU).
Benedict is responsible for the building and development of Ethinos’ world class capabilities through technology, partnerships, training and product development. Throughout his years Benedict has worked on major brands such as Tesco, Citibank, Standard Chartered, Arcadia Group, RBS, Star TV, Yatra, Myntra and Cleartrip.