Hachette India selects Ethinos Digital Marketing as its digital marketing partner
Hachette India, the Indian arm of U.K.'s largest general books publisher, Hachette U.K.; has chosen Ethinos Digital Marketing as the digital marketing agency which will manage the digital marketing strategy for best-selling author, Tuhin Sinha's latest novel, The Edge of Desire.
Mumbai, India, June 19, 2012
After competitive pitch, Hachette India and Tuhin appointed Ethinos Digital Marketing as the digital marketing company which would plan and execute the digital marketing strategy for the promotion of one of Hachette India's bestselling authors Tuhin Sinha; and his latest novel, 'The Edge of Desire.' Tuhin's novel, set in the India of the 90s, is a story that weaves together relationships, politics, gender inequality, social issues, and their impact on the life of a gutsy journalist avenging her rape.
Ethinos currently manages the end to end digital marketing activities including website design, blog posting, social media presence, online advertising, and others.
"The diligent, proactive and hands-on approach of the Ethinos team is truly commendable. I have enjoyed working with them", is what Tuhin says about his experience with Ethinos.
The digital marketing campaign began on April 23, 2012; and generated considerable traction and engagement before the release. Post the novel’s release on May 07, 2012, the campaign has been modified to include interactive activities like a ‘Reviewers’ Guild’, stories discussing the book, and garnering readers’ opinions on topics related to the book. The novel has been reporting steady sales and has been featured as a best-seller in a number of bookstores including Crosswords, Landmark, etc. as well as publications like Business Line, Delhi, which included ‘The Edge of Desire’ in its list of Top 10 Fiction Books on June 16, 2012.
“I liked the fresh innovative perspective that Ethinos came with in terms of possible digital marketing activities for one of our superlead titles this year. Looking at how the campaign has progressed so far, I am happy that a lot of what was planned has been achieved”, says Anurima Roy, Publicity Manager, Hachette India.
“We, at Ethinos, love taking up tough challenges; and doing everything it takes to achieve them. Working with like-minded clients like Tuhin and Anurima makes it a lot easier to go the extra mile”, says Siddharth Hegde, Managing Director, Ethinos.
About HACHETTE INDIA
Hachette India is the Indian arm of the UK's largest general books publisher. Hachette UK, which is made up of companies like Headline, Hodder & Stoughton, Little, Brown, Octopus, Orion, Chambers-Harrap, Piatkus, Hodder Education including Arnold, and Hachette Children's Books; with legendary imprints like John Murray, Everyman, Gollancz, Orbit, Abacus, Sceptre, Virago, Business Plus, Weidenfeld & Nicolson, Cassell, Hamlyn, Bounty, etc.; and brands like John Grisham, Asterix, Enid Blyton, Horrid Henry, Stephen King, Steve Berry, Jeffery Deaver, Jodi Picoult, Alexander McCall Smith, Gregory David Roberts, Mathew Reilly, Martina Cole, James Patterson, Robert Ludlum, Vikram Seth and Amitav Ghosh (in the UK), Ruth Prawer Jhabvala and Lavanya Sankaran, to name a few.
About Ethinos Digital Marketing:
Ethinos Digital Marketing is a full service digital marketing agency with a unique hands on approach to help its clients with complete and effective solutions for all aspects of digital marketing which include Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Design, and Mobile Marketing.
For more information, please visit: www.ethinos.com
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