• Strategized campaigns for Upper, mid and bottom-funnel
• Explored multiple segments to find the perfect mix of audience
• Tried Multiple Ad Versions to identify which ads perform best for each unique campaign.
• Tried indicated bids to increase the volume.
• Created multiple campaigns to test performance.
• Kept churning audience to drive performance (ABM)

• Decathlon deployed a focused approach for their dual objective of driving new acquisitions & driving higher engagement with existing audiences for efficient incremental purchases.
• Smart Shopping Campaigns were deployed specifically to drive new customer acquisitions through conversion optimisation across key product categories & locations corresponding to the rise in user demand.
• Shopping Campaigns helped drive efficient conversions & CPCs across existing audiences with tROAS bid strategies. Constant Feed Optimization also improved impression share over time, leading to better brand visibility across categories.

Decathlon saw immediate results with this approach of Shopping Ads. Online transactions & revenue jumped by 21x, with a drastic improvement in ROAS from 2x to 10x during the campaign period. Search volumes for the brand rose by 22% leading to increased website traffic.

“ Performance Marketing has been the core of Decathlon’s Digital Strategy & Google Shopping fits in well to drive our Top Line. Our optimizations have led to a healthy ROAS as well.”
- Pratik Akerkar, Omni Channel Leader, Decathlon Sports India

• The primary focus was on UAE market targeting our audience via digital platforms. We ensured to maintain a higher impression share on brand keywords & top product brand keywords – given these would dive an increase in traffic and we ensured to focus on based on seasonal keywords.
• With the start of Smart shopping campaigns in Google and Catalogue Ads in Facebook we focused on the Top 100 performing products of the site with constant change to the product feed.
• With Criteo we drove personalized banner ads to the users at the right moment in their online journey This helped drive more sales from visitors who leave your website without making a purchase and bringing this pool of shoppers back to our website to drive sales.

• Strategized campaigns for Upper, mid and bottom-funnel
• Explored multiple segments to find the perfect mix of audience
• Tried Multiple Ad Versions to identify which ads perform best for each unique campaign.
• Tried indicated bids to increase the volume.
• Created multiple campaigns to test performance.
• Kept churning audience to drive performance (ABM)

• To achieve our daily traffic & revenue by selling consumer products online & to increase our revenue & traffic 2x from paid source
• We started smart shopping campaigns on Google ads & implemented enhanced ecommerce in Google analytics, data layer implementation & event tracking to track all metrics

• We analysed customer behaviour & lifestyle of targeted audiences & what stages they are online/offline. By using digital medium such as YouTube, Facebook & instagram ads we exposed users to media and tracked their behaviour through online platforms

• Activated Universal App Campaigns powered by machine learning and automation
• Aligned the campaign goal to maximize installs and creative optimizat ion based on past learnings
• Frequent tracking & reducing Target CPA to increase Installs at lowest cost per Install

• Taken an overall approach for all-round performance. Hence, decided to use Google Search Ads (Brand, Core & AMC) , affiliate, UAC - App Install, Apple Search Ads, Facebook (Lead Generation, Remarketing), Google Display Ads (Smart Display & Discovery) platforms.
• Campaign was launched across all platforms initially, multiple personalised ads were created for cohorts like Male, female, banking services, luxury + investment & competitors. We also created a dynamic creative with multiple headlines, creatives & description which was auto optimised based on performance. 3rd Party audience of Zerodha users wa also considered with metros and demographic targeting followed by a remarketing campaign targeting all users who are visiting the landing page but not registering.