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Our Work

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Impact

998%

Increase in website traffic

246%

ROAS Growth with Google Ads

998%

Improvement in Conversion Rate

The challenge

  • After noticing the significant shift to online purchase patterns due to COVID-19 lockdowns, Decathlon wanted to capture the additional digital demand in a cost-efficient manner.
  • As the largest sporting goods retailer in India, Decathlon looked to capture these new user journeys by driving relevant traffic to their online storefronts to engage, drive purchases at an improved ROAS.

Approach

  • Decathlon deployed a focused approach for their dual objective of driving new acquisitions & driving higher engagement with existing audiences for efficient incremental purchases.
  • Smart Shopping Campaigns were deployed specifically to drive new customer acquisitions through conversion optimisation across key product categories & locations corresponding to the rise in user demand.
  • Shopping Campaigns helped drive efficient conversions & CPCs across existing audiences with tROAS bid strategies. Constant Feed Optimization also improved impression share over time, leading to better brand visibility across categories.

The Result

Decathlon saw immediate results with this approach of Shopping Ads. Online transactions & revenue jumped by 21x, with a drastic improvement in ROAS from 2x to 10x during the campaign period. Search volumes for the brand rose by 22% leading to increased website traffic.

“ Performance Marketing has been the core of Decathlon’s Digital Strategy & Google Shopping fits in well to drive our Top Line. Our optimizations have led to a healthy ROAS as well.”
- Pratik Akerkar, Omni Channel Leader, Decathlon Sports India

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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