KFC has two new apps in the UAE and KSA which they wanted to promote to drive home deliveries
While acquisition campaigns were on, the goal was to improve customer retention, activate first purchases, drive repeat purchases
CleverTap was chosen as the platform of choice for CRM, which we had to manage
Approch
Create multiple audience buckets and segments to activate
Set up and execute automated workflows at every step of the user journey – Launch drop-off, abandoned cart, payment drop-off, etc.
Identify about to churn customers and re-engage the audience with one-time offers
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