Increased in Quotes
Decreased CPQ (Cost per Quote)
Tata AIG Health Insurance provides users with comprehensive yet simplified health insurance policies, and it's designed to cover a range of situations without burning a hole in a pocket.
For Ethinos it was important to understand the market scenario and generate leads/quotes in a cluttered market while maintaining Cost of Acquisition (COA) as per targets given.
CRO process to increase conversion rate. Experimented with Google Betas. Increased funnel via Awareness, Partnered with Publishers, Tested multiple conversion and bid attribution model.
We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.