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Our Work

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Impact

A digital pipeline of leads that led to a

$1 MN

MN monthly recurring opportunity value

Objective

  • The objective was to target and drive marketing qualified leads and a sales pipeline from 800 named accounts across the globe. And increase awareness of Tata Communications as a global network leader in international markets

Approch

  • A multi-channel approach to identify channels and deploy specific campaigns for the companies based on intent data from third party data providers
  • Segmentation of the Target Account List by geography, industry, seniority and product to run a large number of very niche campaigns
  • Two stages – Building awareness with content, followed by product-led communication for Qualified Lead

Increased awareness and organic traffic through SEO and content marketing efforts from international markets

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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