Marketing today is undergoing a paradigm shift
– from traditionally being a ‘pay to play’ model where large companies
could get away without actually engaging their clients. The true
democratization of content and opinions started by the internet
has been fast forwarded by the explosive growth of social media.
This is the first time that smaller companies without the bottomless
marketing budgets can actually look at going head to head with competitors.
The traditional ‘smoke and mirrors’ approach will no longer work
when consumers have access to both the media and the networks to
make themselves heard.
Sometime in the near future we’ll access our TV, Internet, phone,
radio, music, photos, videos and more through a single appliance
of our choice. The companies that understand this and the coming
change in how people use technologies to gather information and
make decisions will be the ones who succeed.