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02.09.2020

India's GDP contracts, revival of demand will be a gradual process

Industry demands better stimulus from the government to aid growth

18.08.2020

Ethinos announces two senior appointments

The digital marketing agency strengthens its leadership team with two key senior appointments in Mumbai and Bangalore

09.07.2020

Actor Viraf Patell extends help to the needy in a unique initiative

Fans visit chatforgood.org, donate to COVID relief and reserve a video chat with their favourite star.

07.04.2019

Aspirational brands driving demand for premium products

The premium segment is turning out to be a bright spot in a challenging retail environment, with brands consciously innovating to capitalise on the trend

04.03.2019

Here's why digital should be the focus for marketers this IPL

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

16.02.2019

5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns

To create a sales solution for your business, you first must clearly understand your marketing funnel

12.12.2018

Learning a thing or two from the Mumbai Police about upping the Social Media game

Sunchika Pandey Group Director, Citizen Initiatives & Government division, Gozoop, tells us how she built the social profile for the Mumbai Police Department step by step.

20.10.2018

Affiliate marketing finds its sweet spot in niche categories

While affiliate marketing (coupons, price comparison and cashback sites) is a component that all e-commerce players are trying to drive in order to get more acquisitions...

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