77 Years of India: How Ethinos Brought Stories to Life This Republic Day 

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This Republic Day, as India proudly turned 77, the way brands chose to celebrate wasn’t just about flags or taglines; it was about everyday India and the stories woven through its people, places, and dreams. Much like the campaigns that moved beyond grand gestures to reflect lived experiences and quiet but profound connections, our work at Ethinos this year sought to honor what Republic Day truly means in the hearts of millions.  

These creatives were designed to capture the essence of India’s 77th Republic Day, showcasing the strength, growth, and unity of the nation through the powerful stories of the brands we collaborate with.  

Below, you’ll find the social creatives that bring these stories to life. 

We celebrate not only the campaigns we created but also the insights we gained about how brands and people connect in ways that are meaningful, memorable, and unmistakably Indian.  

Stay tuned and follow us for more updates 

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