Header image

If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 million, mobile phone connections by 51.03 million and around 50 million people are accessing the internet via their mobile phones. … Read more

We live in an ever-changing and constantly adapting world. Not so much in the biological sense of the term, but in terms of the sphere of social trend that envelopes us. That very sphere which seems to have created a void in our originality. And in our desperate to get back that originality and strike … Read more

When Facebook was launched in 2004, nobody thought that it would be a craze in itself. Being social had a different meaning altogether. Social meant ‘hanging out’ with people. In real. Facebook changed the whole meaning to that word. Now Facebook meant the new social, where hanging out meant virtually. Soon twitter and many other … Read more

Social media is a virtual world that everyone wants to be a part of. To network, to interact, to share opinions and do a lot more. Irrespective of whether the individual is a male or a female.  The kinds of interactions though, tend to be very different for males and females. Men join social networking … Read more

In the ever-changing space of digital marketing bounce rate is one of the common confusing problems you face. You might doing online marketing for your website but do you know if visitors who come to your website navigate through or leave immediately after checking the first page? If they do not stick around, you are … Read more

Google is one of the most popular and most searchable search engines in the world. It provides broad and fast results related to your searches. Many people modify their searches locally while looking for a particular business and this insight is the basis of Google Places, the new service launched by Google in 2009. It … Read more

Most of us, today, are quite familiar with Digital Media Marketing. Right from the simple needs like the address of a restaurant or retail store to the more high involvement needs like buying a gadget or a car, we rely on online search engines for a lot of our answers. Whether its product reviews, price … Read more

Before we start, and like all my other articles let me first say, ‘I am not a marketing guru’ I am here NOT to give you a spiel, but to just share my experience and hope to connect with you soon. There are always people and the little voice inside your head which tells you to … Read more

From formal dress codes, management books to timely deliveries of presentations and to classroom lectures as a management student. The journey was difficult though but pulled it off with great zeal. So today I stand here completing a year at Ethinos Digital Marketing talking about my journey! What has changed? Trying to recollect all the … Read more

The fiery ranges, hot ovens and charred grills still beacon and grasp my attention. The electrified air filled with shouts of caution and demand. The pungent scents of spices that can tear up even the strongest of us all, and yet you work through it. The life of a chef is not a place for … Read more