Digital Marketing Insights

One of the most important trends in digital marketing is marketing automation. Studies say that marketing automation heightens conversions by 77%, increases sales productivity by 14.5%, and reduces marketing overhead by 12.2%. So, businesses and …

The inbox is a competitive place. Most of us waste too much time sorting emails and the last thing we want is more useless emails to deal with. On the other hand, we have certain …

Nowadays, there is no successful business without a marketing plan. Just as you design a work pipeline for central departments: finance, production, technical support, the marketing plan is the roadmap with strategies that improve your …

With millions of new blog posts being published every day, the competition to rank first on Google becomes tougher and harder these days. If you don’t create content that’s unique and eye-catching, you won’t be …

Influencer marketing campaigns are becoming increasingly popular. This marketing approach taps into existing social media community leaders, termed as influencers, to effectively communicate brand content and messaging over platforms such as Twitter, Instagram and LinkedIn. …