Digital Marketing Insights

2025 emerged as a standout chapter for Ethinos. But what truly made this year extraordinary was the people behind it. It was a year shaped by people who showed up with curiosity and passion. Every workshop, campaign, award, and conversation strengthened our belief in how far we can go together. That’s why we learned, explored, experimented, and grew; both as individuals and as teams. 

This year also reminded us of the incredible power of trust and collaboration. The trust of our clients who believe in bold ideas. The trust of partners who join us on journeys of innovation. The trust we cultivate within our teams every day.  

Ethinos has forever been a space where ideas find room to grow, every voice is valued, and success feels shared. As we look back, the year feels innovative, inspiring, and full of stories that continue to push us forward. 

We can’t help but reflect on how far we’ve come. So, here’s how 2025 really looked like for Ethinos Digital Marketing Private Limited. 

Leading Conversations: Ethinos on the Global Stage 

One of our proudest accomplishments this year was stepping into leadership roles across global and national platforms. Instead of simply following industry trends, we helped shape them through stories, insights, and meaningful dialogue. 

Benedict Hayes at the Global Clean Mobility Summit

Our Co-founder Benedict Hayes joined industry innovators from Nirvana Films, Bajaj Auto, and Ultraviolette to explore what’s next for marketing and brand building, spotlighting the evolution of storytelling in a digital-first world. 

India SEO Conference: LLM-Led Discovery

Our Co-founder Benedict Hayes brought a refreshing and future-forward perspective on zero-click searches and the rise of LLM-driven user behaviour, inviting the industry to reimagine search visibility. 

CTV Innovation with JioAds: A New Frontier in Storytelling

Our Co-Founder and CEO Brijesh Munyal led a power-packed session at the JioAds Publisher Meet 2.0. He unpacked how data-based decision-making and precision-led targeting are reshaping the way brands tell stories. 

A Year to Celebrate: Our Award-Winning Story

If 2025 had a theme, it would be the quiet confidence of applause. It was definitely earned through dedication, creativity, and a deep commitment to our clients’ success. This year, our team brought home honours across India’s most respected platforms. What you see here is just a glimpse, while reality shines with even more milestones.  

FINIXX 2025 – A Multi-Win Performance 

At FINIXX, Ethinos delivered a standout performance across categories, winning for Kotak Mutual Fund’s initiatives in digital financial literacy and video storytelling, PolicyBazaar’s SEO excellence, and industry-leading programmatic achievements with 5paisa. 

e4m Real-Time Programmatic Awards 2025

Our work with Kotak Mutual Fund continued to shine, earning recognition for measurable impact and unforgettable brand experiences. It reaffirmed the power of data-led marketing done right. 

Adgully Datamatixx Awards 2025 – Five Big Wins

This edition of Datamatixx was a celebration of true cross-category excellence. The Ethinos team earned recognition for Swiggy India’s retargeting, PolicyBazaar’s data-backed SEO, Kotak’s programmatic innovation, Durian’s location-based intelligence, and Tata Capital’s sophisticated data usage. 

Digies 2025 – Bronze for Programmatic

Our collaboration with Kotak earned a Bronze at Digies, a nod to the consistency and impact of our programmatic frameworks. 

India Digital Awards 2025 – Gold + Bronze

Max Urban India’s digital excellence brought home a Gold for a standout LinkedIn presence and a Bronze for an influencer-driven campaign that connected deeply with audiences. 

E4M Auto Awards 2025 – Bajaj Auto & Bajaj Chetak

A strong performance in the automotive category, with Gold for programmatic expertise and Silver for performance marketing and CTV. This underscored our growing influence on mobility-led digital innovation. 

MMA SMARTIES 2025 – Gold Winner

A breakthrough win for a breakthrough category. The Chetak EV x Amazon Ads x Ethinos collaboration earned Gold for pioneering O2O journeys, new retail formats, and technology-led consumer engagement. 

Independent Agency of the Year – MMA

The highest honour of the year and a defining moment for Ethinos. Being named Independent Agency of the Year was a reflection of our culture, our ambition, and the trust our clients place in us. It stands alone as a milestone we will carry forward with pride. 

BankFin 360 Awards 2025 – Best Video Marketing

Our Kotak Mutual Fund campaign “From Awareness to Action: Powering SIP Growth with Programmatic Intelligence” earned a Bronze at the BankFin 360 Awards 2025 in the Best Video Marketing Campaign category. 

Stories of Impact: Campaigns That Moved Us

Every campaign this year stood for purposeful creativity. Our work is rooted in insight, crafted with intent, and built to drive real outcomes for our clients.

Chetak EV’s O2O Breakthrough

Our integrated O2O strategy played a key role in helping Chetak EV secure the #1 ranking, strengthening its position in the electric mobility category. We built a seamless journey that turned interest into measurable action and amplified the brand’s share of voice. 

Gamified EV Experience with MiQ & Bajaj Chetak

We transformed product education into an immersive experience through data-led gamification. This helped audiences interact with the EV category in a more intuitive and engaging way. 

Google Showcase Winner

Our work for Jeevansathi delivered a performance-driven narrative that connected instantly with audiences, earning recognition as a Showcase Winner at the Google Showcase Challenge. 

Performance Wins That Spoke Volumes

2025 was all about delivering consistent business impact. Some client successes stood out for the scale, efficiency, and outcomes. 

Armani Exchange: Record-Breaking Revenue Momentum

November marked a major milestone for Armani Exchange as we delivered the highest-ever monthly revenue, achieving a 15% YoY increase at a ROAS of 27. The momentum continued into December, where campaigns are currently trending at a ROAS of 36, placing the brand on track to achieve a new December YoY record. 

Adani Realty: High-Value Conversions with Measurable Impact

For Adani Realty’s Andheri property, our campaigns delivered 9 bookings over 9 months, translating into over ₹50 crore in booked value and a 40X return on advertising spends. This success highlighted the power of precision-led digital strategy in high-consideration categories. 

Building Smarter Systems: The Ethinos AI Team 

2025 also marked a significant leap in how we embedded intelligence and automation across teams through the Ethinos AI initiative. 

• Data & Analytics: Using MCP to chat directly with Google Ads, Meta Ads, GA4, and Google Search Console data for instant insights. 

• Automation: Repetitive reporting and analytics tasks automated through GA4 integrations. 

• Content Creation: AI-assisted content workflows with built-in competitor analysis, gap identification, brand compliance checks, and fact validation. 

• HR Enablement: AI-powered resume screening to support faster, smarter hiring decisions. 

Growing Stronger Together: Learning & Development

What truly elevated this year were the learning moments. The Ethinos team never hesitated to challenge assumptions, learn quickly, and put those lessons into practice. Our collaborations with Meta, Google, MiQ, Lemma, AppsFlyer, Definedge, and InMobi enriched our internal expertise. 

Brand Comms Day emerged as one of the most energising moments of the year. A day where we paused, unlearned, and sharpened our craft with real-world guidance. 2025 reaffirmed that growth feels most rewarding when it is shared. Our culture of continuous learning became the foundation of every success. 

Looking Ahead: 2026 With Open Arms

As we step into 2026, we carry with us a year filled with inspiration, gratitude, and purpose. Our journey ahead will focus on elevating every pillar that shapes our impact. We are deeply grateful to our clients, partners, and teams who walked with us through 2025. 

Together, we will continue to shape new opportunities and raise the bar higher each time. 2026 promises fresh ideas, new collaborations, and exciting horizons. To everyone who made 2025 a milestone in our collective growth, thank you. See you in 2026.