Digital Marketing Insights

Influencers now play a far wider role in today’s digital ecosystem than just being visible and active on social media. A key component of search engine optimisation tactics, it was formerly largely utilised to generate buzz and …

This Republic Day, as India proudly turned 77, the way brands chose to celebrate wasn’t just about flags or taglines; it was about everyday India and the stories woven through its people, places, and dreams. Much like the …

Would you rather buy a product from a promotional brand campaign or a product tried and tested by real customers? If your instinct leans toward the second option, you perfectly mirror the global consumer’s mood today. Your consumers actively …

Does SEO sometimes feel like some kind of never-ending guessing game? You spend hours running audits, analysing keywords, and tweaking meta tags, only to see tiny changes in rankings. But what if the real game-changer …

If you thought social media peaked this year, think again, the next wave is bigger, bolder, and about to change everything. Just when we thought it couldn’t get any wilder, 2025 proved us wrong, and …

Regional content is driving a new wave and excitement of social media growth in India, transforming how marketers connect, content creators share stories, and communities interact online. With around 491 million active social media users …

The way people discover and interact with content online is undergoing a massive transformation. For years, search engine optimisation (SEO) has revolved around one central player: Google. However, Claude, Perplexity, Gemini, ChatGPT, and other large …

In a move that surprised few, Google recently announced another delay in deprecating third-party cookies in Chrome. Originally slated for 2020, the phase-out is expected to begin in early 2025. This gives the advertising and …

The recent supersonic skydive jump of Felix Baumgartner got a lot of recognition for Red Bull due to the 20,239,065 views that the video got. Considering how many people watched the telecast, and how prominent …

Out of interest and also a sense of duty I feel towards society, I’ve generally always believed in doing my bit to support charitable causes. In the course of my business interactions and as a …