Digital Marketing Insights

Out of interest and also a sense of duty I feel towards society, I’ve generally always believed in doing my bit to support charitable causes. In the course of my business interactions and as a …

So you’ve planned the perfect digital marketing strategy. Placed the right ads on the right sites and got your target audience to click them. And now they’re on the landing page. Your company’s first interface …

The start of a new quarter for most marketers quite often means lots of reflection, reviewing past performance & implementing new ideas / learning’s. Digital marketing and search as part of that have come a …

The study (http://sncr.org/wp-content/uploads/2009/11/New_Symbiosis_Early_Research_Findings_Final_v4.pdf) presented at Harvard University by the “Society For New Communications Research”(http://sncr.org/2009/05/27/2009-symposium-and-awards-gala/ ) in November 2010, was  a rather interesting read. I thought that a summary of their findings would be a great …

There are books, blogs, and even conferences devoted to SEO, however you should be thinking about SEO in the simplest of terms. Don’t get too caught up in the hype and theories and trying to …

When planning a design for a website, we think about the target audience, however there’s typically more than one audience we’re communicating to. Many websites, particularly the homepage, must cater to a number of different …