Digital Marketing Insights

Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …

It’s a month into the new-year and this is an apt time for marketers to predict and plan for the trends in the Pay Per Click (PPC) advertising for 2015. Some trends that were seen …

There are books, blogs, and even conferences devoted to SEO, however you should be thinking about SEO in the simplest of terms. Don’t get too caught up in the hype and theories and trying to …