PPC (pay-per-click) campaigns are amongst the most effective marketing strategies for B2B companies who are looking to increase their sales. The great advantage of PPC is that your potential customers are already looking for you, …
As someone that works in digital marketing, have you ever been asked by your Nan ‘what exactly is it that you do?’ Faced with this question, you proceed to explain whilst she stares back blankly …
It’s a month into the new-year and this is an apt time for marketers to predict and plan for the trends in the Pay Per Click (PPC) advertising for 2015. Some trends that were seen …